Kevin Scheid Email & Phone Number

San Jose, Ca

Directed user and brand experience for myfico.com across web, iPhone, and Android platforms. Responsible for user research, user experience design, visual design, and managing product design group. Introduced team to emerging design trends: microinteractions, mobile design patterns, mobile-first, material design, responsive and adaptive web design.• First in industry to release mobile-first responsive web app. • Led design of web app, Android app and new products.• Created consumer brand around the FICO Score with distinctive visualization.

Provided creative direction and app design expertise to a startup company.• Designed iPhone app for drivers of electric cars to find charge stations and monitor charging status• Consulted on design of Android and responsive web apps

San Francisco, Ca

Designed information visualization web app for Mindjet and contributed to on-time release. Produced interactive prototypes, design comps, and visual assets in agile development process.• Designed a visually stunning registration and animated quick start guide to engage new users of the web app.• Responsible for visual design of the web app.• Managed brand refresh of Mindjet's products on Windows, Mac, web, iOS, and Android platforms.

As a consultant, designed intuitive web applications and websites leveraging user centered design methods. Conducted user research, designed user interfaces, and led remote teams to produce exceptional applications.• Designed the California Closets website with sophisticated franchise localization and franchisee administration, increasing conversion rate by 11%• Designed benefits calculator app for Genesys, an Alcatel-Lucent company• Developed new method and deliverable for modeling the user experienceClients• California Closets• HP• RocheAgencies• AP42• Awasu Design• Boldium

Expanded capabilities of print marketing agency as core member of new digital marketing practice. Served as project lead and user experience architect in entrepreneurial environment.• Formed an evidence-based digital strategy for the molecular diagnostics business area of Roche, a world leader in integrated healthcare solutions• Created strategic roadmap for developing a web app to aggregate social media inflows and outflows• Collaborated with remote employer, clients, and global build teamsClients• Cisco• Genesys• HP• My Social Blend• Roche• Target Cast Networks• Way to Be

Directed user experience practice at established digital marketing agency. Formulated and championed vision and strategy based on user research. Served as project lead, user researcher, and user experience architect.• Designed a revolutionary Enterprise 2.0 intranet app for Sun Microsystems that created a personalized and integrated social media experience• Designed and prototyped a medical report writing web app for Olympus that captured semantics and produced natural language with minimal interaction by physicians• Designed a user-focused product chooser web app for CiscoClients• Hewlett-Packard• John Muir Health• Lucid Imagination• Olympus Medical Systems• Sheet Music Plus• Sun Microsystems

Founded digital design agency emphasizing evidence-based design and business results. Delivered robust user research, user experience design, and usability inspection solutions to Fortune 1000 clients across the United States. Grew agency to 2 partners and 2 employees.• Designed PosiNET web app for real-time management of fast-charge industrial electrical vehicles• Conducted robust persona studies for Nike, Oracle, PeopleSoft, Hyperion, and Sybase• Created the information architecture for the WestEd Intranet using a robust user-centered design processClients• 21st Century Insurance• AeroVironment• Autodesk• Coalition of Essential Schools• CSA Travel Protection• HouseNow• Hyperion• Intuit• Johanna Jewelry• John Muir Health System• Mercy Corps• MxPlay• Nike• Olympus America• Oracle• Packeteer• PeopleSoft• Reunion.com• Seagate• Sybase• VW• WestEd• X1 TechnologiesAgencies• BranchLogic• Clear Ink• Crispin Porter + Bogusky• R/GA

Joined start-up company and built a professional services team. Delivered user experience and metrics solutions to clients. Contributed to product development and marketing materials. Utilized variety of analysis and design techniques, including web analytics, heuristic evaluation, and automated GOMS.• Earned positive references from 100% of clients• Led team in user-centered design of the ALLTEL online mobile phone shopping experience, including personas, information architecture, and interaction design• Pioneered remote usability testing in 2001Clients• ALLTEL• AutoZone• Bank One• Cablevision• Cal Fed• Chase• CopiersNow• IBM• Lexmark• Olympus America• Pendleton

Developed new applications and maintained legacy applications for the construction project management and accounting industry. Responsible for requirements analysis, user interface design, client-server cross-platform architecture, relational database design, programming, and releasing.• Led team of 3 designers in designing web apps. The project included contextual inquiry, paper prototyping, and usability testing.• Facilitated the user interface committee with the mission to promote usability, educate developers, and define user interface standards.• Mentored other developers on C++, MFC, and COM.