Kevin Sullivan

Kevin Sullivan Email and Phone Number

Founder and Chief Marketing Officer @ KSTV, LLC
Nashville, TN, US
Kevin Sullivan's Location
Nashville, Tennessee, United States, United States
Kevin Sullivan's Contact Details

Kevin Sullivan work email

Kevin Sullivan personal email

n/a
About Kevin Sullivan

I am a dynamic Marketing Executive and Brand Strategist with over 20 years of experience in transforming media and entertainment brands into market leaders through strategic brand positioning, Go-To-Market execution, and diverse audience engagement. Over the years, I have mastered the art of brand identity development and have continually grown businesses I have been a part of. From foundational roles at KSTV, LLC. to pivotal leadership positions at All Elite Wrestling (AEW), TNA Impact Wrestling, and WWE, my career has been defined by a relentless pursuit of excellence in multi-platform marketing and content strategy development. Highlights of my career include:- Innovative Marketing Leadership: At TNA Impact Wrestling and AEW, I spearheaded multiple brand transformations that turned these startups into powerhouse enterprises within just four years. I led the strategy and execution of over 200 pay-per-view marketing campaigns, generating a 150% increase in viewer engagement and significant growth in brand recognition.- Multi-Platform Content Mastery: At KSTV, LLC., I orchestrated multi-channel brand campaigns for high-profile individual clients. By seamlessly integrating digital and traditional media, I boosted the client’s digital presence and drove considerable improvements in market penetration and audience retention.- Strategic Brand Repositioning: My leadership at GSN was pivotal in rebranding and relaunching the network. This repositioning revitalized the network's content strategy, attracted new demographics, and increased the company’s market share.- Leveraging Advanced Technologies: I championed the integration of artificial intelligence in marketing at KSTV, LLC., revolutionizing content creation and distribution.My contributions have been recognized with several industry awards, including Promax Awards and an Emmy, highlighting my ability to craft impactful narratives. Alongside my professional endeavors, I am deeply committed to volunteer work, notably producing videos for charitable organizations. If you are looking for an Executive Marketing and Brand Creation Leader who is adept at driving brand transformation and mastering multi-platform marketing strategies, I can be reached at ksullivan@kevinsullytv.com

Kevin Sullivan's Current Company Details
KSTV, LLC

Kstv, Llc

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Founder and Chief Marketing Officer
Nashville, TN, US
Website:
KevinSullyTV.com
Employees:
3
Kevin Sullivan Work Experience Details
  • Kstv, Llc
    Founder And Chief Marketing Officer
    Kstv, Llc
    Nashville, Tn, Us
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  • Kstv, Llc
    Founder & Chief Marketing Officer
    Kstv, Llc Jan 2003 - Present
    Nashville, Tennessee, United States
    KevinSullyTV (KSTV) is driven by a commitment to deliver world-class storytelling and impactful brand experiences that resonate with audiences. We empower brands by combining a comprehensive understanding of the industry with clear and compelling leadership, personal productivity, and message clarity. Our team excels in building marketing campaigns and sales funnels that drive results, while our expertise in communication, negotiation, and efficient management ensures that every project maximizes ROI and cash flow. Guided by a structured execution system and focused KPIs, KSTV consistently transforms creative visions into reality—delivering solutions that not only inspire but also elevate our clients’ success.
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  • All Elite Wrestling
    Vice President Of Post Production, Marketing And Brand Creative
    All Elite Wrestling Jan 2019 - Dec 2023
    Greater Nashville Area, Tn
    In this role, I was instrumental in establishing and expanding the largest post-production facility in Nashville. This strategic development not only scaled our production capabilities to over 400 hours of television annually but also streamlined operations, dramatically enhancing both efficiency and content quality.Under my leadership, we transitioned to an innovative in-house creative agency, which significantly reduced operational costs and boosted content control. This initiative allowed us to manage a substantial content budget effectively during periods of rapid growth and uncertainty, ensuring AEW's financial sustainability and operational excellence even as we navigated the complexities of the COVID-19 pandemic.Additionally, I spearheaded the monetization of our YouTube channel and revolutionized how we engage with fans. This led to a 180% increase in viewership revenue through targeted content optimization and enhanced viewer interactions. My strategy significantly elevated AEW’s brand visibility and audience engagement across multiple digital and broadcast platforms.
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  • Anthem Sports & Entertainment Inc.
    Vice President Of Post Production, Marketing & Brand Creative
    Anthem Sports & Entertainment Inc. Aug 2005 - Dec 2019
    Greater Nashville Area, Tn
    During this tenure, I led the transformation of our marketing strategies and production capabilities, aligning them closely with our ambitious brand objectives. My leadership was instrumental in guiding the brand through significant growth phases. Here, I spearheaded the development of a $2 million state-of-the-art HDTV production studio that drastically improved our content quality and production efficiency. This strategic investment enabled us to produce captivating film and video shoots in-house, substantially reducing costs while enhancing our broadcast and digital content offerings.My strategic focus extended to digital expansion, where I significantly grew our presence on platforms such as YouTube, Facebook, and Instagram. By implementing advanced content scheduling and viewer engagement strategies, I was able to triple our YouTube channel's revenue, demonstrating my ability to leverage digital media to enhance brand engagement and revenue streams effectively.
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  • Betfair Us Tvg Network
    Creative Director, On-Air Marketing
    Betfair Us Tvg Network May 2005 - Aug 2005
    Los Angeles, California
    During this role, I oversaw a dynamic creative team, directing the development and production of world-class on-air promos, sales, and marketing materials, enhancing customer engagement and brand visibility.I ideated, devised, and implemented a comprehensive content matrix that optimized project tracking and resource allocation. This initiative ensured the timely completion and exceptional quality of all deliverables, significantly improving operational efficiency and enhancing overall production standards.Additionally, I streamlined production processes to ensure operational excellence. By fostering a culture of collaboration and efficiency, I led my team to consistently produce high-caliber on-air promos and marketing materials, significantly boosting customer engagement and brand visibility.Another significant success during this tenure involved redefining the brand’s promotional strategy to maximize audience reach and engagement. I directed a team in the creative production of numerous weekly on-air, national campaigns, and ongoing image campaigns. My oversight and strategic guidance in the design and execution of brand identity packages played a critical role in maintaining brand consistency and enhancing visual impact. This comprehensive and integrated approach not only solidified the brand’s market presence but also significantly increased viewer loyalty and sponsorship engagement, contributing to a sustainable increase in viewership and revenue streams.
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  • Directv
    Creative Director, On-Air Marketing
    Directv Jan 2005 - Apr 2005
    Los Angeles, California
    Here, I directed a talented creative team in producing high-quality on-air promos, programming, and marketing materials, enhancing brand impact and viewer engagement across broadcast and digital platforms.By fostering a collaborative environment and emphasizing creative excellence, I ensured that our output consistently resonated with the target audience, driving increased viewership and customer loyalty.I built a creative vision for multimedia projects, coordinating closely with the creative team to ensure alignment across all media forms, including web and video. This cohesive brand storytelling and visual integrity significantly boosted DIRECTV's audience engagement and brand recognition.
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  • Gsn (Tv & Games)
    Creative Director, On-Air Marketing
    Gsn (Tv & Games) 2003 - 2005
    Greater Los Angeles Area
    In this role, I revitalized GSN’s programming lineup and brand identity by introducing innovative game-related reality programming. This strategic move positioned the network as a leader in competitive entertainment, attracting new audiences and sponsors, and significantly enhancing the network's market position.I masterminded cost-effective in-house production and marketing campaigns for flagship shows like 'Extreme Dodgeball' and 'Celebrity Blackjack,' saving the network over half a million dollars. By leveraging in-house resources and reducing reliance on external agencies, I ensured high-impact campaigns that delivered substantial financial savings and increased show visibility.Moreover, I led a team of 25 creative professionals in executing high-impact marketing strategies that aligned with the network’s goals. This effort enhanced internal collaboration and fostered a culture of creativity and accountability, driving successful rebranding and programming initiatives.
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  • Tennis Channel
    Producer, On-Air Marketing
    Tennis Channel Aug 2003 - Dec 2003
    Greater Los Angeles Area
    In this capacity, I spearheaded the pre-launch branding strategy for Tennis Channel, defining the network’s brand identity and visual style and setting the foundation for its market presence and viewer recognition.I directed the alignment of marketing strategies with business objectives, establishing a robust branding framework. This effectively communicated the channel’s value proposition to a targeted audience, ensuring a strong initial market presence and viewer recognition.Alongside this, I pioneered the optimization of operational workflows and editing processes, significantly enhancing content production efficiency and quality during the crucial pre-launch phase. This ensured a seamless rollout of marketing campaigns, laying a solid foundation for Tennis Channel's successful market entry.
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  • Studio City
    Preditor, On-Air Marketing
    Studio City May 2003 - Aug 2003
    Greater Los Angeles Area
    In this tenure, I orchestrated the production and post-production of hundreds of promotional spots annually for top-tier clients, enhancing their brand narratives and significantly boosting global reach and market penetration.We produced thousands of promos, print advertising, social media content, and radio spots. By implementing innovative marketing strategies, I achieved billions of impressions worldwide, markedly increasing brand visibility and audience engagement.
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  • World Wrestling Entertainment
    Senior Producer, On-Air Marketing
    World Wrestling Entertainment 1998 - 2003
    Stamford, Ct
    Here, I directed the creative production of 1000s of on-air promos, vignettes, cold opens and commercials for WWE, leading a team of eight in all aspects of content creation, including direction, editing, and integration of sound and graphics. During this tenure, I significantly enhanced WWE's brand presence and contributed to the company's record-setting achievements in various domains.I orchestrated a groundbreaking marketing campaign that drove record cable ratings, pay-per-view buys, and integrated brand sales sales for Playstation, Jakks Pacific, Chef Boyardee and more. By leveraging innovative marketing strategies, I played a key role in WWE's emergence as a mainstream sports entertainment powerhouse, including two Super Bowl campaigns and five WrestleMania's, setting a new industry standard for promotional content and advertising excellence.Additionally, I was part of the XFL launch team, that seamlessly integrating cross-promotional content that expanded viewer engagement and diversified WWE’s portfolio and four networks. This initiative not only broadened the company's audience base but also demonstrated my ability to manage large-scale projects and deliver impactful results that align with business goals.
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  • Fox Sports
    Producer, On-Air Marketing
    Fox Sports 1995 - 1998
    Greater Los Angeles Area
    With my rapid ascend from a Production Assistant position to a Producer within just 11 months, during this tenure, I created, wrote, and produced a vast array of promotional content, notably managing the production of up to 400 game promotions each month. I produced approximately 4,000 promotional spots annually, covering major sporting events across the U.S. including NFL, NCAA Football, MLB, NHL, Super Bowl, Stanley Cup, and World Series.My standout achievement here was producing my first-ever Super Bowl promo that was aired on Fox Sports, signifying my direct contribution to key televised events in America. This achievement, among others, contributed to my Emmy Award win, highlighting my excellence in sports broadcasting and promotional content production.
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Kevin Sullivan Education Details

Frequently Asked Questions about Kevin Sullivan

What company does Kevin Sullivan work for?

Kevin Sullivan works for Kstv, Llc

What is Kevin Sullivan's role at the current company?

Kevin Sullivan's current role is Founder and Chief Marketing Officer.

What is Kevin Sullivan's email address?

Kevin Sullivan's email address is ks****@****ytv.com

What schools did Kevin Sullivan attend?

Kevin Sullivan attended San Diego State University.

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