Kevin Mackenzie Email & Phone Number

San Diego, California, US

SOCi is the leading CoMarketing Cloud for multi-location enterprises. We empower nearly 1,000 brands like Ford, Ace Hardware, Jersey Mike’s, Kumon, and more to automate and scale their marketing efforts across all locations and digital channels. Through the use of best-in-class generative AI and machine learning, the SOCi Genius platform provides.

Mountain View, California, US

• Founded Product Marketing for a Fintech startup. Helped key players in banking, healthcare, and collections improve Contact Center compliance, efficiency, and CX with an AI conversation copilot and intelligence.
• Built core frameworks and content – Defined launch process and made first unified sales deck
• Directed repositioning initiative – Enabled deals with enterprise bank and healthcare call centers
• Spearheaded Partner Marketing – Built CCaaS and UCaaS partnerships with Five9, Genesys, NICE
• Led analyst relations with $0 budget – 4X briefings (Gartner, Forrester), first report inclusion
• Expanded role to fill gaps – Sustained momentum without a Head of Product for 6+ months

Austin, Texas, US

• Promoted to lead Product Marketing strategy for the company's flagship "Enterprise Sales Effectiveness Division." Powered adoption of the 6 B2B apps in the "Altify" SaaS suite.
• Led the go-to-market strategy for "Reference Manager" – First new Upland product in 10 years
• Repackaged cybersecurity features – Launched as secure tier for regulated clients, expanded ACV
• Launched a Microsoft Office 365 integration – Partnered with Microsoft to secure mutual customers
• Directed a quarter-long content overhaul – 6 eBooks, 10 datasheets, 3 videos, 15 blogs
• Revitalized Customer Advocacy Program – 11 new enterprise case studies (Dell, FICO, IBM)

Austin, Texas, US

• Established Product Marketing at Qvidian Software (proposal automation SaaS). Acquired by Upland Software and promoted to also manage RO Innovation (customer advocacy SaaS) and Kapost (content management SaaS).
• Drove 15 major software releases (21 minor) – Strategy, sales enablement, messaging, content
• Managed comms strategy for 15-phase cloud migration – 1.2K+ customers (collocation to AWS)
• Led 18 customer "Product Enhancement" webinars – Ave. 380 attendees, 210 replays per webinar

Andover, MA, MA, US

• Joined Navisite as the first product marketer for the Managed Cloud Services Portfolio. The only marketer retained both when Navisite was acquired by Time Warner and later when Time Warner was acquired by Charter.
• Led go-to-market strategy – Launched Managed Office 365, Azure, Desktop-as-a-Service
• Relaunched Managed Security Services – Forged cybersecurity partnerships: Proofpoint, Splunk
• Enabled Enterprise Sales to earn first Healthcare clients – Via account based marketing (ABM)
• Revamped Customer Reference Program – Increased case study participation by 350%
• Created marketing collateral and sales tools – Briefs, white papers, eBooks, presentations

Manchester, NH, US

• Expanded the university’s online and social media presence as a leader in its in-house agency: Millyard Creative.
• Oversaw social media communication strategy – Facebook, YouTube, Twitter, LinkedIn
• Managed software vendor relationships – Negotiated new subscriptions, plug-ins, tools
• Optimized email strategy – Reviewed content, increased open and click-through rates (CTR)
• Analyzed website and online marketing analytics – Identified trends, gaps, opportunities
• Wrote keyword-optimized blogs – Converted WordPress microsite visitors to MQLs

New Hampshire, US

• Built a boutique digital marketing consultancy. Secured key clients: Microsoft Imagine Cup and Buca di Beppo.
• Defined strategy and brand identity – Mission, value proposition, Ideal Customer Profile (ICP)
• Managed a team of 4 contractors – Interviewing, delegation, project management
• Converted leads to customers – Educated, led trial offers, webinars, presentations Key Client-Facing Responsibilities:
• Coordinated with client leadership – Created goals, budgets, timelines, content calendars
• Led inbound marketing – Blogging, SEO optimization, landing pages, social media

London, GB

• Kept multi-million-dollar, government defense projects on-schedule and on-budget.
• Built project schedules and calendars – Evaluated progress toward milestones
• Created and maintained project cost forecasts – Analyzed and reported budget vs. actuals
• Identified and removed impediments – Guided projects back on-budget and on-schedule

Mba, Marketing

B.S. Business Administration, Marketing & Finance