Direct the overall editorial strategy across all major content mediums to support marketing operations for HCA Healthcare’s major market brands, including leading a team of content specialists in the ideation, curation and development of content and multimedia assets that nurture engagement and conversions and drive brand awareness.

Lead editorial planning, content development and distribution processes that support HCA Healthcare's efforts to help consumers make more informed decisions about their healthcare options and nurture engagement with existing patients and colleagues through division and facility marketing channels.

Produced and edited content for all marketing channels (web, social, email, paid digital, print, corporate communications, etc.). Additionally, I managed a cross-channel editorial calendar and the associated processes for planning, developing and publishing blog content.

Managed matriculation outcomes for the Greater Nashville Area through communication initiatives and reporting analysis in addition to serving as an ambassador for the university in Middle Tennessee. Also worked to build important relationships with businesses, schools and other members of the Greater Nashville Area community in laying the foundation for King University in its newest market.

Managed content (creative and technical), communications and compliance functions as well as the creation, marketing and management of an ecommerce retail store. Also worked as part of our small creative services team on various marketing campaigns and branding projects.Below is a brief sample of a project I worked on during this time: