Spherico, a division of GSW

Spherico specializes in market access communications, helping healthcare brands navigate access challenges, influence formulary and coverage decision-making, and eliminate frictions along the patient access journey. How? By creating belief-changing stories that motivate new behavior. Doing so requires strategic expertise forged by decades of real-world experience and proven creative success. As part of the Syneos Health Value & Access team, we develop access communications for Population Health Decision Makers (PHDMs), Integrated Delivery Networks (IDNs), and health systems, as well as patient access and support solutions that remove barriers to care. We leverage personal and non-personal omnichannel engagement to deliver strategic, insight-driven messaging that drives engagement and accelerates brand success across pharma, biotech, and healthcare. With experience across 68 brands and 40 clients, we ensure access communications are impactful and effective.