Digital Marketing Account Executive
Current
Dana Point, California, United States
- Creation, maintenance & oversight of complex PPC campaigns, particularly Google Ads, for a variety of clients in different industries.
- Created PPC strategy and growth plans for popular paid search channels like Reddit, Facebook/Instagram, Twitter, and LinkedIn, with a particular focus on Google Ads.
- Analyzed and reported on all performance metrics across channels on a monthly to quarterly basis.
- Worked closely with business marketing managers to ensure marketing efforts aligned with important KPI’s.
- Improved SEO for clients through on-site optimizations, blog article optimizations, citations, and other SEO best practices.