Mkt Manager
Lien 'A - The Leading Mattress Company In Vietnam, Exporting To More Than 45 Countries
Ho Chi Minh City, Vietnam
MKT PLANStrategic Plan:- Developing Offline and Online MKT Strategy for Retail & EC Channel with the most important indicator to address and acquire potenti al consumers to accomplish the company’s goalng a digital marke ng plan for paid OR nonpaid campaigns to maximize the reach, generate leads increase online sales CVR, and drive footfall to stores.E-COMMERCE - Building and developing the first E-commerce Website and Process powered by Magento to achieve annual sale target.- Build, train and manage e-commerce department with 4 employeesTRADE MKT- Developing and implementing an annual Retail sale promotions calendar with the Head Of the Sales Dept. - Implement POSM at the storesMANAGE - SUPERVISE - COACH06 MKT Members including 02 leaders and 05 employees04 E-commerce Sales Executive to achieve sales target NEW PRODUCT LAUNCHING PRODUCT LINE: HYBRID MATTRESS- Researching customer experiences and demands.- Outlining a detailed product line strategy.- Managing cross-func tional teams.- Managing product road maps and releases.- Understanding product selling points.- Developing product pricing and positioning strategies.- Working alongside the factory department- Working with PR and marke ng teams to manage product launches.- Ac ting as a product evangelist and representing