We are a digital and design agency network with 20 people with diverse opinions, passions, and lots of highly professional experience in- Design Web E-Commerce- Operate E-Commerce Process- Design Brand Guideline logo - Digital Marketing Plan- Optimize Ads to achieve OKR, KPIs- SEO Management

Edena is one of top leading mattress and bedlinen products retailer in Vietnam. I’am responsible for developing and implementing marketing, communication, and brand strategies to acquire potential customers and achieve the company's business perspective.

MKT PLANStrategic Plan:- Developing Offline and Online MKT Strategy for Retail & EC Channel with the most important indicator to address and acquire potenti al consumers to accomplish the company’s goalng a digital marke ng plan for paid OR nonpaid campaigns to maximize the reach, generate leads increase online sales CVR, and drive footfall to stores.E-COMMERCE - Building and developing the first E-commerce Website and Process powered by Magento to achieve annual sale target.- Build, train and manage e-commerce department with 4 employeesTRADE MKT- Developing and implementing an annual Retail sale promotions calendar with the Head Of the Sales Dept. - Implement POSM at the storesMANAGE - SUPERVISE - COACH06 MKT Members including 02 leaders and 05 employees04 E-commerce Sales Executive to achieve sales target NEW PRODUCT LAUNCHING PRODUCT LINE: HYBRID MATTRESS- Researching customer experiences and demands.- Outlining a detailed product line strategy.- Managing cross-func tional teams.- Managing product road maps and releases.- Understanding product selling points.- Developing product pricing and positioning strategies.- Working alongside the factory department- Working with PR and marke ng teams to manage product launches.- Ac ting as a product evangelist and representing

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Working with the CEO to unify key strategies as below- Developing strategies and goals - Executing strategic tasks and monitoring outcomes.- Preparing reports and marketing presentations.- Assisting in ongoing marketing campaigns.