Experience as Digital Marketing Manager (2 years):• Developed and delivered successful digital marketing campaigns, driving leads and sales through various digital channels, including website, social media, email, and ads.• Monitored key performance metrics to measure the success of campaigns and identify areas of improvement.• Utilized A/B testing techniques to optimize content and ad designs for improved conversion rates.• Produced content for the company’s blog, website, and social media platforms, optimizing posts to target specific demographics.• Analyzed web traffic data and provided insights to support decision-making.• Designed and implemented marketing strategies including public relations, promotions, events, and sponsorships.• Managed project budgets, led market research, and coordinated activities with various external vendors.• Developed partnerships to help grow brand awareness and align with strategic objectives.• Created and maintained detailed project plans to ensure that goals are achieved within agreed upon timelines.