Keyur Sheth Email and Phone Number

Developed and executed high-impact performance marketing campaigns across Meta (Facebook) andGoogle achieving 3x or higher increases in return on ad spend (ROAS) and substantial revenue growth.Implemented data-driven optimizations resulting in enhanced brand awareness, customer engagement,and sales conversions.Conducted comprehensive brand audits, identified improvement areas, and executed targetedstrategies to boost brand visibility and recognition.Collaborated closely with cross-functional teams to align marketing efforts with overall business goals.Monitored and analyzed campaign metrics, provided regular reports and insights, and stayed abreastof industry trends, ensuring consistent brand messaging and driving continuous improvement incampaign effectiveness.

Developed and maintained key accounts, built strong client relationships, and collaborated with internalteams to deliver high-quality services.Managed and execute campaigns across various digital channels, developed proposals, negotiatedcontracts, and maintained accurate records while staying up-to-date with industry trends.Recognized with an award for best digital community building and use of social media and digitalmarketing in 2022.

• Client relationship management• Working with sales and marketing teams to prepare presentations and sales pitches• Design marketing strategies and media proposals• Handle client communications and write client reports • Communicate client agendas to other staff members.• Monitoring budgets, spending and revenue, and explaining cost factors to clients • Identifying new clients and potential business opportunities

Brands handled for: Dr. Reddy, GSK, Glenmark etc.Account planning Understanding clients requirementDesk research on the molecules & market trend with the help of Medical teamProject management and coordinationEscalating the strategy & communication thought to various inputs according to Clients requirementEnsuring smooth functioning of input development i.e. coordinating with various teams like medical, copy writer, Creative team.Partnering with the planning and creative team for the briefs

• Brands handled: Sunpharma, Glenmark, Wockhardt etc.• Relationship management with the Clients• Active Part of the brain storming sessions in generation of ideas and concepts• Execution of the ideas from scratch to the final product within specified timelines

• meet and liaise with clients to discuss and identify their advertising requirements• work with agency colleagues to devise an advertising campaign that meets the client's brief and budget• present (alongside agency colleagues) the campaign ideas and budget to the client• work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies• liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both• ensure that communication flows effectively• negotiate with clients and agency staff about the details of campaigns• present creative work to clients for approval or modification• handle budgets, manage campaign costs and invoice clients• write client reports• monitor the effectiveness of campaigns• undertake administrative tasks• arrange and attend meetings• make pitches, along with other agency staff, with the aim of securing new business for the agency.

• Visiting and briefing about kits to laboratories, hospitals & blood banks• Following up with clients for further assistance• Reporting & Accomplishment of overall sales target• Attending seminars and CME programs

To understand the functioning of various departments Quality control, Analytical Research and Development, Microbiology, Research and Development Formulation, Quality assurance.