Oversee marketing and business development for a diverse portfolio of elite indoor/outdoor sports facilities.CURRENT PROPERTIES:• Virginia Beach Field House (VA)• Fredericksburg Field House (VA)• Jeff Rouse Swim and Sport Center (VA)• Memphis Sports and Events Center (TN)• United Sports Training Center (PA)• Titan Sports and Performance Center (OK)• Mohawk Sports Complex (OK)• Hampton Virginia Aquaplex (VA)• Play Lawton (OK)• Hagerstown Field House (MD)• Williamsport Lumber Yards (PA)• and more coming soon!MARKETING:• Management of all marketing initiatives and brand positioning, including implementation and upholding of brand standards• Production of collateral and promotional tools for each business unit• Generation and execution of grassroots and organic corporate development opportunities• Marketing and advertising negotiations in concert with agencies• Driving digital strategy across all properties, including SEO, analytics, Google AdWords, display ads, social media advertising, and more• Website development and design• Graphic design• Social media• Management of internal and external communications and PR initiativesSPONSORSHIP:• Sales of sponsorship and advertising space for all business units• Development of a robust sponsorship program, including valuation, sales, execution, and tracking• Identification and allocation of inventory• Relationship management and execution and fulfillment of all contracts EVENTS:• Formation of annual event calendars and execution of all corporate events• Compilation of post-event data per event (participation, room nights, economic impact, financials, etc.)• Strategic partnership network cultivation across all events, special programs, and business unitsBUSINESS DEVELOPMENT:• Development and production of RFP and other bid responses and sales presentations• Facilitation of regional networking, lead generation, and engagement

SPONSOR DEVELOPMENT:• Valuation, packaging, pitches/sales, fulfillment, execution, and post-event reporting• Media and trade partner development for non-profit and for-profit organizations• Partner relations, account management (negotiation, campaign development, onsite support)COMMUNICATIONS:• Public and media relations• Social media (blogs, online)• Press release drafting and distribution• Copywriting (case studies, reviews, corporate publications, online)• Website design, development, and internal/external content managementMARKETING:• Website design• Graphic design• Social media content management, advertisement, data, and analytics measurement• Corporate branding and education, promotional test markets• Multi-use outlet marketing and event program strategy development• Grassroots and guerrilla marketing, brand ambassador, and street team developmentEVENT MANAGEMENT:• Project management• Volunteer coordination• Event planning and production• Talent buying for venues nationwide• Contract development and negotiation• Event design, rental, staging, and decor • Corporate, civic, celebrity, non-profit, and other private events• Youth activities and educational program development• Logistics: permits, security, staffing, ticketing, financials• Environmental campaign and event development, park improvement programs

• Manage and market large national events and conferences• Graphic design, web development, content management and marketing assistance• Build out volunteer network, collaborating with team to increase participation across national events• Create and manage project plans, schedules/milestones, and event requirements (time, materials and costs)• Plan and manage all nationwide fundraising events, candidate training executions, and board meetings • Develop and manage event budgets for national events• Build out overall event strategy, standards, and processes• Create meaningful experiential programs that enhance donor/supporter understanding of the organization's mission• Lead event debriefs with stakeholders including tracking KPIs

• Online candidate research• Create/modify job descriptions• Develop and execute recruiting plans• Conduct a series of prescreening interviews• Maintain administrative files of qualified candidates • Prepare and send offer letters, rejection letters, and orientation packages• Creation of incoming candidate recruiting/interviewing plan for each open position• Work with the internal HR team to ensure a smooth onboarding process for incoming employees • Conduct regular follow-ups with departmental managers to determine the effectiveness of plans and hires• Research new ways to utilize the internet for recruitment via social and professional networking sites, groups, boards, etc.• Creative networking via industry contacts, colleagues, and internet platforms to establish a database of passive and potentially active candidates• Upload, maintain, and monitor active and closed job postings; improve corporate website whenever possible to assist with recruiting initiatives

• Contract development and negotiation• Corporate communications, internal employee relations • Creation and execution of youth and family recreation programs• External hospitality brand positioning, field marketing, advertising• Talent buying for major resort properties and the City of Virginia Beach• City liaison and coordination of all event related permitting and licensing• Oversee vendor account development (RFPs, recaps, negotiations, contracts)• Created development plans for first Oceanfront ice rink in the City of Virginia Beach• Manage event and sponsorship budgets, complete ROI reports and year end recaps• Managed fundraising and sponsorship sales for major civic developments and events• Public relations, including press releases and media appearances, corporate intranet content• Management of in-house marketing initiatives, graphic design, social media and web content• Coordination of the largest Walk to Defeat ALS™ in US history in 2009 with the ALS Association• Project management of $2M+ development of first ever Oceanfront beach park for the disabled

• Coordination and onsite supervision of all internal events, tradeshows, and conferences• External marketing, advertising and communications, newsletter production and distribution• Customer service, processing, licensing and compliance along with general administrative duties • Recruiting, training and sales management, monthly quotas and sales goals exceeded consistently

Provided support while leveraging loan processing, sales, and administrative experience to support executive team.