managing of Academy of Beauty Professions & professional shop.• Management of the curriculum and professional training• Development of sales and marketing strategies• Analyzing data or insights• Placing appropriate orders to ensure product availability

• Trade agreements, developing categories and managing negotiation with retailers• Business development, finding new business opportunities, including opening new Markets and audiences • Building a strategic plan including KPI’s, Budget management according to company Objectives• Creating forecasts for product demand to ensure sustainability• Building and driving relationships with key vendors to improve pricing and quality of services

• Marketing, planning a technology product launch strategy with emphasis on Customer Care and Customer satisfaction in Mass Market environment. • Improve customer service processes, characterize and manage consumer interfaces with Existing communication channels including E-Commerce.• Analyze, analyze, and draw conclusions from the "consumer experience" starting purchase Stage through product us

• Business development, expanding operations in northern Tanzania as part of launching a New product to the local market• Negotiation, managing complex negotiation with B2B, retailer & Suppliers • Sales and Distribution, establishing infrastructure of 3,000 POS for sales and distribution• Incentives, design motivational programs for strategic customers (Retailers & wholesalers) Excellence award base on business performance (increasing sales in more than 2,000%)

• Business strategy, building strategy for technology product launch (RRP) • price strategy, adjustment to the domestic market.• Policy, building new work processes including writing procedures, examining existing procedures and defining effective and improved processes• Creating and developing a strategic long term plan for the development of the category• Business development, characterization and define new channels • Marketing and advertising, characterization of planograms and production of supporting Advertising media (sales facilities, digital postcards, Etc.)• Communication, digital platforms, defining needs, product characterization and supporting Sales application creation processes• Matrix management, of 20 sales promoters including professional training on products with Emphasis on differentiation and sales• Regulation, crisis management under varying and stricter regulation and adjust the variable Regulation Excellence award base on business performance

• Sales, constant activity to increase sales Execution of deals, latent customer, rewarding Structure• Legal department, drafting and writing legal agreements and submitting them to the legal Department• Website Management, responsibility for website Management Promoting Sales to Retailers• Sales interfaces, linking brand managers needs and different regions Increase sales by 260%, through increasing success mystery shopper activity by 13%

• Negotiation & Collaboration, with public opinion leaders, create sponsorship agreements for marketing and selling our brands at leading points in Israeli nightlife• Marketing, promotion & Customer Engagement activities , working with product designers and developing dedicated and Unique marketing materials for each venue (Custom made) Increase Sales by 217%, Share Strategy with other PMI affiliates (Best practice)

Creating and leading the business relations and collaboration with LAMP owners (bars, restaurants, coffee shops, etc.) and trend setters in order to strength Philip Morris brands among consumers via brand Awareness, product sales and unique B2C activities and experiences.

• agreements for marketing and selling our brands at leading points in Israeli nightlife• Collaboration, managing interfaces with key characters in nightlife and creating Collaborations• Marketing, strength PMI brands among consumers via brand Awareness, events, product Sales and unique B2C activities and emotional experiences