Kara Shrum Email & Phone Number

Plano, Texas

Plano, Tx

-Drafting and crafting content for media-Monitoring and posting on social media channels (Facebook and Twitter)-Composing content and generating ideas for social media-Managing launch of new website; inputting content (including events)-Answering the phone for general inquiries -Greeting people and giving directions at the front desk-Attending trade shows

Supported Museum marketing and media relations activities commemorating the 50th anniversary of the assassination of President John F. Kennedy (November 2013)• Led social media team and drafted content for all Facebook and Twitter posts• Assisted with public programs and promoted before, during and after with social media updates• Assisted in the organization in hosting of 200+ journalists during Media Day prior to 50th anniversary ceremony• Compiled and maintained Museum media lists• Assisted in coordinating media visits and inquiries from more than 400 national and international journalists prior to and during 50th anniversary event• Served as booking agent and coordinated all speaking opportunities for the Museum’s associate curator following his book releaseHelped plan and organize activities for the Museum’s 25th anniversary (February 2014)• Created social media strategy for Museum’s anniversary year• Researched, wrote and produced all materials related to monthly “25 Things” lists of artifacts, images and collections highlighted throughout the anniversary year• Wrote and distributed monthly emails to Museum constituentsOther Duties• Oversaw and conducted 700 onsite visitor intercept surveys to gather overall visitor experience feedback• Managed Raiser’s Edge fundraising database and Museum mailings• Helped organize, track, compile and acknowledge Museum contributions• Assisted with fundraising and development activities• Printed daily collateral via Microsoft Word (letters, envelopes, etc)• Tracked social media and website analytics using Google Analytics• Engaged social media followers in conversation through daily postings• Supported Museum team in planning stages and agency selection for new Museum website• Drafted media alerts, news releases and distributed via online distribution system• Compiled content and put together internal employee newsletters

Frisco, Texas

• Greet customers and help them find what they're searching for in the store• Conduct cycle and inventory checks and file items• Utilize POS system to process orders

Plano, Texas

• Collaborated with designer to put together new fundraising program• Drafted content for accompanying brochure and collateral• Coordinated media relations efforts for NeighborsGo stories on program

Dallas, Texas

• Drafted website content • Conducted media relations to receive coverage for clients• Monitored Facebook and Twitter accounts for opportunities • Archived and tracked editorial calendar opportunities for clients• Put together coverage/results and activities reports for clients• Drafted media materials - news releases, fact sheets, media alerts• Set up news releases in news distribution service (BusinessWire)• Assisted with event planning and logistics for client events

Dallas, Tx

• Provided support for media relations• Project managed client newsletter and scholarship program• Monitored Facebook and Twitter for updates• Edited and proofed client documents for AP style and content• Assisted in special event planning

Plano, Texas

• Drafted content for current and new website• Wrote stories for newsletter and media materials for upcoming events• Constructed photo news releases• Monitored Facebook group and posted stories• Archived organization's event photos

• Designed and printed event invitations• Contacted retailers and filled in Excel SpreadSheet for organization's largest fundraiser• Created and drafted stories for newsletter• Inputted donor information into Raiser's Edge database

• Read and proofed stories for AP style• Wrote stories for Arts & Life section

Custer Road United Methodist Church

• Designed promotional materials for church events• Drafted articles for "The Road" church newspaper

• Designed spread layouts• Placed pictures and text in layouts• Interviewed people• Wrote stories for each assigned spread

Bachelor'S, Public Relations

Activities and Societies: Public Relations Student Society of America, Golden Key International Honor Society Alpha Lambda Delta Honor.

Diploma

Activities and Societies: National Junior Honor Society, Jazz Band, Marching Band, Symphonic Band/Wind Ensemble, Band Council (Secretary).