Karan Grover Email & Phone Number

Gurugram, Haryana, India

Gurgaon, Haryana, India

• Define go-to-market strategy for girnarSoft’s ever-evolving products.• Manage digital media pricing, yield management and analytics, this includes price benchmarking, introducing new buying models, pricing optimization as per fill rate, discounting process setup.• Effectively collaborate with different teams viz Ad Tech, Ad Ops, brand solutions, front line sales and product to develop/create ad placements and custom sales solutions incorporating media, branded content, and data. • Build AdTech partnerships with programmatic at the core, leverage programmatic capabilities and data to create alternate channel of revenue – both Auto and Non-Auto and make media inventory/data more relevant to audience planning.• Monetization strategy for new products and platforms.• Educate Sales solutions team and equip them to sell GirnarSoft suite of products.• Lead new initiatives, co-ordinate with product, tech, sales and chart a road map to achieve effective monetization strategy. • Create annual media deal structures/JBPs.• Spearheading thought leadership initiatives with research, insights, and analysis around OEM eco-system.

Gurgaon, India

• Led digital media partnerships with India’s top publishers keeping product, pricing, data and measurement abilities as the key focus areas, contributed to trading revenue at a national level.• Led programmatic supply partnership for Xaxis – GroupM’s programmatic outcome company and enabled new products to hit the ground.• Was heading digital investments for GroupM North India – Wavemaker, Motivator, Essence, Mediacom, Airtel.• Channelizing agency investments to generate trading revenue.• Coach internal stakeholders on importance of BAV measurement and thereby recommending an efficient media mix.• Led digital media pricing closure for new business pitches. Clients pitched for include Samsung, Huawei, Ferrero rocher, Akzo Nobel, Hero MotoCorp, Cathy pacific, General mills and more.• Introduced new buying and evaluation metrics for key clients.• Recommended potential partners for long term deals basis demand, product USP etc.• Spearheaded client specific annual deals/JBPs and craft new ways of generating pricing efficiencies, inflation control, saving for client media investment and increased billing for agencies.• Led deal management, initiated deal tracker process and ensured reporting to leadership.• Single POC for all deal documentation closure with media owner and GroupM legal. • Educated agency digital teams on upcoming products/opportunities on media, data and measurement.

Gurgaon, India

Digital Trading

New Delhi Area, India

New Delhi Area, India

• Strategizing digital marketing for all clients• Strategizing Social Media, drive user acquisition for growing suite of mobile products.• Integration of digital with overall marketing objectives and other offline media• Drive revenue from existing clients and work on new business

Kuala Lumpur, Malaysia

• Identify regional trends in Digital & Social communication and integrate these trends into digital plans and promotional programs, online & offline.• Utilize analytical tools for both Online (Comscore) and Social Media for better understanding of campaign performance and optimization.• Drive Search Engine Marketing for local and regional clients• On the job training to client on digital media • Actively involved in enhancing digital creative business for clients & related initiatives.• Counsel clients about the emergence and importance of Digital & Social Media and its integration with offline media.

Gurgaon, India

 Digital Media Strategy, Planning, Buying & Execution. Counsel clients about the emergence and importance of Digital & Social Media and its integration with offline media. Identify latest trends in Digital & Social communication and integrate these trends into digital plans and promotional programs, online & offline. Utilize analytical tools for both Online (Comscore) and Social Media for better understanding of campaign performance and optimization. Actively involved in Buying, Negotiating for clients. Drive Search Engine Marketing and Mobile campaigns & related initiatives. On the job training to client on digital media  Actively involved in enhancing digital creative business for clients & related initiatives. Clients engaged with: Perfetti Van Melle, Hero MotoCorp, Pernod Ricard, Bausch & Lomb, Hindustan Times, Oswal Woollen (Monte Carlo)

New Delhi Area, India

 Acquisition of Small & Medium Enterprises for Business Banking. Sales & Promotion of PCM, Trade and Factoring services to SME. Targeting, meeting and acquiring SME by providing them bouquet of financial solutions to their business. Proposals and planning in making indicative offers for client. Retaining customers by maintaining long term relationships and expanding strong network in the industry.

Ludhiana, Punjab, India

Mba, Crm & Marketing

Bachelor'S In Business Economics, Business/Managerial Economics

Education record