Gm, Client Service, Advertiser
CurrentLead team focused on growth strategy and related business-transformational work for TTD's largest direct advertiser relationships within US West region
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@snap.com
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Mike Mclaughlin is listed as GM, Advertiser Strategy @ The Trade Desk at The Trade Desk, based in Los Angeles, California, United States. AeroLeads shows a work email signal at snap.com and a matched LinkedIn profile for Mike Mclaughlin.
Mike Mclaughlin previously worked as GM, Client Service, Advertiser at The Trade Desk and Vice President, Sales - West at Digital Remedy. Mike Mclaughlin holds B.A., History // Focus On American Cultural And Intellectual History from Ucla.
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Digital media veteran (20+ years' experience) across buy and sell sides, career rooted in building and leading teams and identifying unorthodox ways of breaking through Specialties: Video Ad Monetization Strategy, Video Upfront Go-to-Market/Securing Linear Budgets, Video Ad Product Development, Video Ad Sales, Content Sponsorship Design, Agency Development, Agency Executive Engagement, Advertising Sales Strategy, B2B Sales Narratives, Storytelling, Augmented Reality (AR) Advertising Sales Strategy, Entertainment Marketing, Cross-Platform Video Buying Strategy, Digital Media Strategy/Planning/Buying, Thought Leadership, Building/Training/Inspiring Teams, New Business Pitches, Cross-Functional Diplomacy, Strong Media Industry Network
Listed skills include Digital Media, Digital Strategy, Online Advertising, Mobile Marketing, and 12 others.
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Ventura, Ca, Us
Lead team focused on growth strategy and related business-transformational work for TTD's largest direct advertiser relationships within US West region
New York, Us
Led West US direct advertising sales team responsible for OTT performance solutions across verticals, brands (Tier 1, mid-market, regional) and agencies (holding company, independents). Focus on measurability and optimization of low-funnel sales and other business outcomes within the context of traditionally R/F-focused premium, big-screen CTV and linear inventory
Santa Monica, California, Us
Led global video sales strategy at Snap across Entertainment, Tech, Automotive, Restaurants, Retail and Travel. Remit included video upfront design, product development, internal and external thought leadership, Originals content sponsorship development and scaled go-to-market execution.
Santa Monica, California, Us
Managed US West Coast Agency Team for Snap across key agency hubs Los Angeles, San Francisco, Seattle and Portland. Focused on senior level agency engagement, deal activation and scaled education efforts for all major holding companies, key independents and emerging performance shops across verticals.
London, England, Gb
Digital Lead for Mindshare Los Angeles with a focus on Strategy, Innovation, Client Education, Cross-Media Planning, Analytics Suite development and New Business acquisition. Account coverage included Lionsgate (Theatrical, Home Ent, Roadside Attractions, Pantelion, Pantaya, Atom Tickets), ampm/Arco, Nature Made and Campari. Charged with negotiation of Lionsgate's annual digital upfront commitments with all partners in concert with GroupM leadership.
thinkLA 2014 Boutique Agency of the YearAccount leadership across multiple studios (Relativity Media, MGM, Paramount Vantage, The Weinstein Company, A24 Films) and key clients (Dropbox, Islands Restaurants, Pepperdine University's Graziadio B-School). Heavily involved in recruitment, personnel development and new business acquisition efforts.Responsible for breakout A24 campaigns (including Spring Breakers) and FYC campaigns across studio client base that yielded over 300 film award nominations and wins, including for The King's Speech, Django Unchained, The Silver Linings Playbook and The Artist.
Atlanta, Ga, Us
20th Century Fox - Fox Theatrical, Fox Searchlight, Fox Home EntertainmentLaunched Moxie LA office and staffed majority of cross-division Fox account team
London, England, Gb
Kia, adidas, adidas Golf, TaylorMade Golf, Gateway Computers, Jenny Craig
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Perri Sumbang
Colleague at The Trade DeskNew York, United States
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Grace Y. H.
Colleague at The Trade DeskShanghai, China
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Samantha Muhlstock
Colleague at The Trade DeskNew York City Metropolitan Area, United States
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Chase Obrecht
Colleague at The Trade DeskNew York, United States
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Souhila Seddiki
Colleague at The Trade DeskAlgiers, Algeria
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Chris Emmy
Colleague at The Trade DeskNigeria
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Frank Barsky
Colleague at The Trade DeskAccra, Greater Accra Region, Ghana
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Jacalu Robson Carmichael
Colleague at The Trade DeskGreater Chicago Area, United States
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Kaycie Kahler
Colleague at The Trade DeskLos Angeles, California, United States
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Ryan Ferguson
Colleague at The Trade DeskChicago, Illinois, United States
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Quick answers generated from the profile data available on this page.
Mike Mclaughlin works for The Trade Desk.
Mike Mclaughlin is listed as GM, Advertiser Strategy @ The Trade Desk at The Trade Desk.
AeroLeads has found 1 work email signal at @snap.com for Mike Mclaughlin at The Trade Desk.
Mike Mclaughlin is based in Los Angeles, California, United States while working with The Trade Desk.
Mike Mclaughlin has worked for The Trade Desk, Digital Remedy, Snap Inc., Mindshare, and Palisades Media Group.
Mike Mclaughlin's colleagues at The Trade Desk include Perri Sumbang, Grace Y. H., Samantha Muhlstock, Chase Obrecht, and Souhila Seddiki.
You can use AeroLeads to view verified contact signals for Mike Mclaughlin at The Trade Desk, including work email, phone, and LinkedIn data when available.
Mike Mclaughlin holds B.A., History // Focus On American Cultural And Intellectual History from Ucla.
Mike Mclaughlin is listed with skills including Digital Media, Digital Strategy, Online Advertising, Mobile Marketing, Mobile Advertising, Digital Marketing, Media Buying, and Interactive Marketing.
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