Ryan Ferguson Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

- Client-facing expert on programmatic and partner-direct media offering. Ensure campaigns achieve and exceed objectives through proactive communication, performance updates, and optimizations.- Assist with management of search (Google Ads) and social media ad campaigns (Meta, LinkedIn, TikTok). Synthesized insights from Google Analytics to inform our strategies and success.- Research, develop, and design media campaigns across a range of programmatic channels (CTV, Audio, Display, Native, DOOH). Establish key partnerships with media vendors to ensure success for clients.- Report on media and provide actionable and meaningful insights and recommendations to the client through thoughtful communication. - Works across a wide range of clientele and specializations. The cross-channel function of this role has allowed for media knowledge to grow in depth and breadth.

Chicago, Illinois, United States

- Ensured all ads for media campaigns are properly trafficked and tagged. Set up and QA floodlight tags, conversion events, and measurement tools for successful reporting through Analytics.- Communicated extensively, internally and externally, to ensure media assets and deliverables were passed according to requirements. Building and supporting key relationships to ensure the success of media campaigns across programmatic, social, and search.

Decorah, Iowa, United States

- Operated robotic cameras and camera switchers to assist in livestream productions of music performances, from solo performances to orchestral and symphonic productions of groups nearing 100 students and faculty.- Worked in Adobe Premiere Pro and Audition during post-production to edit the recordedaudio and video from the livestream and synch them together to publish onto the Luther College Music Department’s YouTube profile.- While Assistant Producer, I was instrumental in navigating the migration of livestream performances from StretchPortal to YouTube Live to better engage our audience and increase the Music Department’s social media presence.

Des Moines, Iowa, United States

- Developed relationships with Hy-Vee and Fareway store managers around the Des Moines Metro area and made intuitive decisions regarding how best to market products to a store’s customers.- Analyzed any given store’s primary demographic customer base and drew conclusions about what products would perform best based on its market.- Followed detailed layouts for product placement as instructed by store managers and clientele research (clientele included Frito Lay, Pfizer-Advil, and Mars Candy).- Completed summer-long online course through Advantage Solutions and Pathways focusing on workplace communication as an accompaniment to the in-store internship.

Decorah, Iowa, United States

- Led by example through mature behavior and performed as a leader by enforcing campus policies with kindness.- Created authentic relationships with residents and monitored mental and overall health. Performed administrative duties such as nightly hallway analysis and check-ins with residents to monitor the safety of the residence hall.

Des Moines, Iowa, United States

Prepared meals and organized activities for a family of three young boys in the summer during the daytime. Encouraged time management with the children in their summer schedule.

Decorah, Iowa, United States

Bachelor'S Degree, Communication Studies, English, Magna Cum Laude

Activities and Societies: Phi Beta Kappa, Luther College Nordic Choir, Sigma Tau Delta, Lambda Pi Eta, KWLC 1240 AM Radio Host

High School Diploma