Kristen Geil Email & Phone Number

Chicago, Il, Us

- Assist brand leadership with integrated content strategy at the brand level, including, but not limited to, long-form product reviews, roundups, and comparisons. - Align editorial and business goals, while keeping our customer and partnership needs at the forefront.-Collaborate closely with fellow editorial leads, SEO, revenue and customer analytics, UX and product, and other teams to deliver exceptional digital experiences for our customers through best-in-class content. Make proactive, data-driven decisions to improve our visibility in search and drive conversions for commercial content.-Lead and mentor my editorial team. Support existing teammates as they grow and expand their skill sets. Build the team by adding new resources and/or editorial capabilities needed to support our brand strategy.- Uphold our high standards for editorial excellence. Ensure all content meets user intent and follows our brand guidelines, partner brand guidelines, style guides, and SEO best practices. Above all, ensure we’re adding exceptional value to our users. - Maintain a strong pulse on content performance with senior leadership. Work closely with the SEO and customer analytics teams to identify opportunities for content testing plans and improvement as well as greenfield opportunities.

Winner, Freelance Excellence (Women in Content Marketing Awards, 2021)I'm a freelance writer specializing in health, wellness, and lifestyle clients, including GQ, SimpleHealth, Reebok, AARP, Bose, National Sleep Foundation, and more. My background in digital content marketing helps me easily adapt to the voice of the brand I'm working with, and I'm adept at taking tricky topics and making them approachable for the target audience.

- Curate and create engaging, informative, and revenue-driving commerce content that aligns with our brand's mission and values- Determine content strategy based on seasonal trends, viral moments, in-house testing, and revenue potential- Lead Sneaker Awards and Fitness Awards from start to finish: create timeline and plan, execute photo shoots, coordinate selecting winners and assigning content, and plan social media promotion-Collaborate with various departments including Upper and Mid-Funnel Content, Accolades and Licensing, Design, Affiliates, and Social Media- Strategize and lead revenue-driving social media contentResults driven:- Increased Shape's commerce revenue 155% YOY since November 2022- Supported our News and Deals team during "Turkey 5" sales by writing 13 new sales-focused articles and identifying top evergreen docs to recirculate with sales-driven angles, leading to 166% YOY revenue increase- Increased commerce sessions 189% YOY through strategic SEO decisions, keyword choices, and document structure- Spearheaded adding video to Shape's social plan, increasing our video views by 29%, organic saves by 9%, and clicks to website by 32% since March 2023

I lead fitness content strategy, providing readers with inclusive, trusted, and empowering expert-led guidance and advice for anyone during their wellness journey - while staying away from fads and potentially dangerous trends. Key Accomplishments:*Led the first-ever Best in Fitness Awards, the largest accolades program in the fitness industry, overseeing the nomination, selection, design, writing, and project planning for 170 categories.*Assisted in planning and editing of Shape's first digital issue, featuring Ashley Park as the cover star*Led the planning and execution of Shape's 2022 Gift Guide*Planned original photo shoots and content creation for Modify This Move, Shape's signature fitness franchise*Top edited 4-6 stories daily while writing 3-5 articles weekly. On average, contributed to 98 articles per month via writing or editing.*Since starting in July 2022, wrote or edited 56% of all new content created; these pieces accounted for 23% of Shape's total traffic during this duration. Daily Responsibilities: *Assign, edit, and publish new fitness content and update existing content*Stay current on active wellness, fitness gear, beauty, and lifestyle trends and products, maintaining close contact with public relations agencies and trusted experts*Source and onboard new freelance writers, send out contracts and assignment briefs, and submit monthly invoices*Use SEO tools and knowledge of the brand to come up with the next big content ideas*Report traffic and engagement to stakeholders*Collaborate with the editorial, growth, and social teams to optimize the fitness library for our readers and search*Plan, develop, and execute evergreen commerce coverage

Greater Chicago Area

I do the words—but also the podcast, the designs, and more. Including but not limited to:-Managing a team of global writers-Creating a monthly content calendar and assigning topics/deadlines-Email newsletter and social media content-Host and producer of the #WeGotGoals podcast-Special projects, such as our annual State of Fitness Survey, gift guides, and more.

Chicago, Il

Blog posts for A Sweat Life can be found here: http://asweatlife.com/author/kristengeil/-Research and write blog posts, with topics including: running, new workout trends, new fitness studios around Chicago, healthy recipes, tips on staying accountable, and more.-Specialized in running-specific topics: writing about training tips, running gear, race recaps, pre/post run fuel, cross-training, and more.-Help plan and execute Sweatworking events, which bring our blog readers together to enjoy networking, socializing, and a great workout at a new gym, in addition to samples from popular health and wellness vendors.-Edit blog posts from other writers.-Ideate and coordinate infographic design with a contracted graphic designer.

Chicago, Il

I wrote content across a variety of platforms and mediums. Blog posts, website copy, product descriptions, A+ content, email campaigns, taglines, and more all fell under my responsibilities. You could always find me at a standing desk with a travel mug and a water bottle at my side.

Chicago, Il

-Use SEO best practices to create digital content (such as blog posts, infographics, videos, interactives, and more) that will improve clients’ search engine rankings through content marketing.-Research clients’ industries to create a content marketing strategy that will attract inbound links and social shares.-Adhere to deadlines and edit content for tone, grammar, accuracy, and optimized keyword use.-Maintain strong professional relationships with clients while being open to feedback and revisions.

Chicago, Il

-Plan and execute large-scale events such as Warrior Dash (the world's largest obstacle race series), Great Urban Race, Firefly Music Festival, and the American Beer Classic in a creative, team-oriented environment.-Member of several inter-office teams, including Digital Communications, Customer Service, Recruitment, Public Services, Great Urban Race Planning, and Volunteer Outreach.-As a member of the Digital Communications team: build mass e-mails using key phrases to engage our participants; gather and analyze survey data; write the daily announcements company-wide e-mail; create and format the monthly internal company newsletter known as the "Monthly Mullet."-Volunteered to be the first editor of the September Monthly Mullet; delegated writing assignments and formatting to team members; edited and formatted the entire issue; coordinated distribution throughout the company.-As a member of the Customer Service team: answered questions and solved problems for a database of over one million participants, communicating via phone and e-mail.

-Created content for a KSR College(KSRCollege.com), a sister site of Kentucky Sports Radio that follows University of Kentucky athletics from a student's perspective-Posted a minimum of four times a week and ensured that breaking news was covered quickly and accurately-Coordinated fellow writers' schedules and scheduled post times so that the site was regularly updated-Employed social media to publicize the site-Worked weekend shifts on KentuckySportsRadio.com, running the site for half a day by writing news and opinion pieces about Kentucky athletics, making sure to cover any breaking news.-Links to pieces written by me can be found at http://pinterest.com/kgeil/ksr-college-posts/ and http://pinterest.com/kgeil/kentucky-sports-radio-posts/ .

Chicago

-Maintained current knowledge of Chicago sports news-Logged video feed of Chicago sporting events-Attended local professional games and training camps as a member of the media to obtain interviews and sound bites for the evening news

Chicago

-Worked in the University Center for Writing-based Learning as a Graduate Assistant from the Writing, Rhetoric, and Discourse Master of Arts Program-Peer tutored undergraduate and graduate students, as well as alumni and faculty; utilizing face-to-face conferences as well as online Written Feedback sessions-Led the Marketing & Design team in initiatives to promote the UCWbL-Worked as a Writing Center Receptionist; scheduled appointments, fielded questions, communicated with faculty and students.

Lexington, Ky

-Wrote stories published online and in print -Researched potential stories to determine what would be most relevant to our audience-Conducted professional interviews-Worked according to a deadline-Adhered to correct formatting guidelines for published articles.

Master Of Arts, Writing, Rhetoric, & Discourse

Concentration in Professional and Technical Writing

Bachelor Of Arts, Psychology And Writing, Rhetoric & Communication

Activities and Societies: Delta Delta Delta, Omicron Delta Kappa, Writing Center TutorMinor in Environmental Science Relevant Coursework.