Kim Kappel Email & Phone Number

Fort Collins, Co, Us

Greeley, Co

Golden, Colorado, United States

Fort Collins, Colorado, United States

Fort Collins, Colorado Area

Digital and social media marketing services for small to mid-size businesses specializing in juvenile products, food & wine, and healthcare markets. Current & past clients include Tegria, Ximedica, CorneaGen, Longevity Wines, Mermosa, Tiger Tribe, MiYim, Hurtigruten, United Way Bay Area, Livermore Valley, and more.● Grew Tegria's social media audiences by up to 384% in a single year by creating thoughtful, intentional content plans and leveraging analytics to drive engagement and audience… Show more Digital and social media marketing services for small to mid-size businesses specializing in juvenile products, food & wine, and healthcare markets. Current & past clients include Tegria, Ximedica, CorneaGen, Longevity Wines, Mermosa, Tiger Tribe, MiYim, Hurtigruten, United Way Bay Area, Livermore Valley, and more.● Grew Tegria's social media audiences by up to 384% in a single year by creating thoughtful, intentional content plans and leveraging analytics to drive engagement and audience acquisition.● Worked with clients to generate RFPs that led to operational cost savings of 24% by lowering warehouse and distribution costs and assessing and improving processes to drive efficiencies. Show less

Fort Collins, Colorado Area

Responsible for overseeing and building over 10 media brands, includes development and execution of integrated marketing plans as well as related budgets and teams. Additional responsibilities include management of eCommerce operations and customer service teams.• Developed integrated marketing plan to continue growth of Yarn Fest event generating 21% increase in revenue YOY with 22% reduction in marketing spend• Developed product launch plans to handle over 2000 product launches… Show more Responsible for overseeing and building over 10 media brands, includes development and execution of integrated marketing plans as well as related budgets and teams. Additional responsibilities include management of eCommerce operations and customer service teams.• Developed integrated marketing plan to continue growth of Yarn Fest event generating 21% increase in revenue YOY with 22% reduction in marketing spend• Developed product launch plans to handle over 2000 product launches annually including content, social media & email marketing strategies for launch Show less

Fort Collins, Colorado Area

Responsible for all marketing and merchandising for multiple eCommerce sites to generate over $20 million in eCommerce revenue annually. • Drove 80% increase YOY in eCommerce revenue for Interweave.coom during Holiday shopping period• Developed holistic marketing plans for Yarn Fest and Bead Fest events leading to a 2x attendance, exceeding revenue goals• Created company’s first welcome email and email re-engagement strategies

Fort Collins, Colorado Area

Responsible for all marketing & operations including pricing strategies, B2B and B2C marketing, POS strategy, lead generation & customer retention strategies, ERP deployment and maintenance, supply chain management, forecasting, and Ecommerce and Digital Marketing systems & execution.• Decreased operating costs by $.5 million in the first year.• Increased ecommerce sales 70% year over year by developing and implement the company’s first digital marketing and ecommerce… Show more Responsible for all marketing & operations including pricing strategies, B2B and B2C marketing, POS strategy, lead generation & customer retention strategies, ERP deployment and maintenance, supply chain management, forecasting, and Ecommerce and Digital Marketing systems & execution.• Decreased operating costs by $.5 million in the first year.• Increased ecommerce sales 70% year over year by developing and implement the company’s first digital marketing and ecommerce strategies.• Increased inventory turns from 2 to 5 turns per year by implementing a sales forecasting process. Show less

Fort Collins, Colorado Area

Led digital marketing and ecommerce team of 12 people. Responsibilities included: talent acquisition and development, budget management, strategy development and execution including planning for global digital and ecommerce expansion.• Led ecommerce growth from $28 million to $42 million in first year alone.• Led increase in unaided brand recognition from 12 to 21% in single year through leading the development and implementation of a Digital Marketing strategy.• Delivered… Show more Led digital marketing and ecommerce team of 12 people. Responsibilities included: talent acquisition and development, budget management, strategy development and execution including planning for global digital and ecommerce expansion.• Led ecommerce growth from $28 million to $42 million in first year alone.• Led increase in unaided brand recognition from 12 to 21% in single year through leading the development and implementation of a Digital Marketing strategy.• Delivered digital solution for Retail Training Program that enabled 36K retail employees to drive an increase of $11 million in sales.• Led Digital Solutions team to recognition by MarketSmith as Brand of the Week in October 2012. Show less

Fort Collins, Colorado Area

Led social media team.• Led team to become LinkedIn’s Top Colorado Company for Social Media.

In charge of social media planning and execution including content creation. Tripled fans, followers and engagement on YouTube, Facebook & Twitter in single year through strategy development and execution.

Fort Collins, Colorado Area

Handled all aspects of Human Resources, e-commerce and social media. Led teams in charge of Accounting, Customer Service and Operations.• Achieved COGS savings of 7-10% by purchasing all goods from multiple international suppliers to meet company and customers’ needs; reducing lead times by 2-4 weeks by improving vendor relations and renegotiating vendor contracts and pricing. • Created Key Performance Indicators for all areas of functional oversight. Drove improvements on all… Show more Handled all aspects of Human Resources, e-commerce and social media. Led teams in charge of Accounting, Customer Service and Operations.• Achieved COGS savings of 7-10% by purchasing all goods from multiple international suppliers to meet company and customers’ needs; reducing lead times by 2-4 weeks by improving vendor relations and renegotiating vendor contracts and pricing. • Created Key Performance Indicators for all areas of functional oversight. Drove improvements on all performance measures including: average days to pay – improvement of 3 days; average days to ship – improved to 2 days from order receipt from 5.• Developed all customer service policies and procedures which resulted in customer rating of 4.6 out of 5 in customer satisfaction with product and service. Show less

Fort Collins, Colorado Area

Led operations and personnel for one of Inc. Magazine’s fastest growing small businesses.