leadership and Management responsibilities over the various Commercial Operations functions that support the overall business of LINEA region. These Commercial Operations functions include; Customer Value Management, Digital Engagement Management, Training Management and Commercial Management

As a key member of the Commercial Operations team in Boehringer Ingelheim META headquarteredin Dubai, my current scope and responsibility is to lead all Go to Market activities and businessexcellence projects in the 6 countries. My passion and attention to detail provides an edge to identifycritical business gaps and provide immediate solutions to close those. Was instrumental in drivingthe change to support the digital transformation. Field Force optimisation / Sizing Effective roll out of tools and processes to support engagement outcomes FTE Calculation, Targeting & Segmentation For newly launch Creation of complex dashboards ( KAM / FuE / CRM / CFE) Digital Transformation preparation Work closely with OPUs GMs, Business support and Trainer Sales force Incentive plans / SOPs / Target setting

My role as CRM CVM manager is to lead BI KSA effectiveness Processes & KPIs Management.Reporting directly to KSA Business Head and working cross functionally with Sales, Marketing &Medical for effective customer’s engagement, needs understanding and market opportunitycapturing. Managing and execution of Customer Relationship Management tools in VEEVA. (SAP, EventManagement, FUE, IMMPaCT, KAM, Targeting & Segmentation …..) FTE Calculation For newly launch & Established Brands Field Force deployment & Country restructuring Target setting / target Phasing Exercise Sales / Stocks / receipts reports analysis Incentive and other Special Awards project IMS , Competitors analysis and market forecasting Train OPU's and relevant colleagues on existing and newly developed CRM tools Effective Survey / Research implementation & Analysis

Product Specialist