Leveraged data analysis and marketing expertise to boost revenue for manufacturers and optimize marketing ROI in Egypt and Saudi Arabia. Built a software solution for measuring marketing effectiveness and implemented data-driven strategies for product improvement and customer retention.● Slashed sales costs by 15% for a leading Egyptian packaged food manufacturer through comprehensive sales & marketing strategy analysis and optimization.● Boosted brand awareness by 20% for a consumer goods company by crafting a data-driven new product marketing strategy.● Developed & launched a SaaS marketing mix modeling solution used by companies to measure marketing ROI against actual sales.● Improved retention by 10% by leveraging product-led growth & data analytics to identify & address product gaps and launch conversion-boosting features.● Delivered data-driven insights & recommendations for strategy improvement using Google Analytics, driving successful outcomes for clients.● Led the efficient implementation of the data network for LIMAK Cairo Airport.● Successfully managed the telecom project for STC, ensuring on-time completion and exceeding client satisfaction

Crafted high-impact alliances that amplify our SaaS product's value proposition, leading to increased market adoption, industry recognition, and a thriving ecosystem of partnerships.● Uncovered growth opportunities in untapped market segments and spearheaded data-driven initiatives to capture it.● Defined the partner persona and formed strategic partnerships, alliances, and bundles to ensure that SaaS product is well known, positioned, and referenced.

My role was to identify promising startups aligned with firm's strategy and guiding them from concept to market penetration. ● Evaluated many startups and successfully sourced investments aligned with our fit target.● Guided startups from concept to first product launch.

 Head of the broadband services in OTH with responsibilities spanning three main roles:Product Management role: Scrutinize the market and new technologies for new VAS ideas and evaluate the viability of applying them to the different Opcos including Cloud Computing (WIND-Italy), IPTV (WIND-Italy), Location Bases Services (WIND-Canada) and different VoIP solutions (WIND-Italy, Mobilink-Pakistan). Work with commercial team in order to identify commercial scope and service requirements Assess potential suppliers and choose the proper suppliers for the different services maximizing OTH investment profitability Manage the relationship with suppliers covering all OTH and Weather Investment Opcos and footprint Work with commercial team to develop new broadband services in order to increase ARPU, and to secure OTH Opcos competitiveness and investment profitability.Technical Management role: Work with Opcos' technical teams in order to build RFP based on commercial requirements in order to increase ARPU. Optimize new services development and acquisition costs for operations by integrating these efforts in OTH global framework agreements leading to decreased investment costs Support procurement process within the different areas of responsibility Participate in evaluating new investment opportunities and take part of the due-diligence and initial commercial planning and management activities for these investments Promote OT strategy towards selected technologies, and manage development of unified branding of standard applications across OT in all subsidiaries Review and approve the IT budget and identify the inadequacy in different IT projects’ scope. Project Management role: Lead the project management office role till complete delivery of projects Supervise all project management activities in order to deliver the projects in timely manner

• My role mainly was to act as consultant or trusted advisor to customers through identifying customer needs and Interact and influence "C-Level" officers by following the identified processes.• Led the Push to Talk trial project and being responsible for project scope, timeframe, cost, and delivery of assigned tasks. (MobiNil (Egypt) 9/2004 – 6/2005). • Managed operation of GPRS service through providing consulting services, technical expertise, assisting customer planning managers to make cost estimations and make pricing for services offered to the customer. (MTC (Lebanon) 6/2004 – 8/2004).• Managed deployment and lead the installation team to install CDMA 1X core network (MGX, MLS, PDSN and AAA). (Intercellular (Nigeria) 8/2003 – 2/2004).• Joined the UMTS core deployment team to deploy and operate the first release of UMTS network in Motorola lab. (Motorola (UK) 8/2001 – 1/2002).• Deployed and operated first GPRS installation in Jordan, planned and performed many presentations for the customer to identify the GPRS solution. (Fastlink (Jordan) 3/2001 – 12/2001).• Deployed and operated first GPRS trial installation in Egypt, provided multi day technical training classes to customers and staff, assist local planning manager to make cost estimations and make pricing for services offered• Managed all on-site activities and staff, system verification testing, and resource acquisition for introduction of Motorola WAP Gateway into the customer networks. Negotiated customer acceptance criteria for software and hardware. (MobiNil (Egypt) 3/2000 – 3/2001).

• Developed and implemented the backup and recovery strategies, auditing and security strategies, archiving strategy, system monitoring tools and remote administration procedure for BSCS file system (Omniback II).• Administrated and maintained the high Availability Cluster packages in a BSCS load sharing environment, EMC mass storage devices and Disks and file systems (LVM).• Analyzed the performance and tuned UNIX Kernel parameters, LVM file systems in RAID configurations

• Managed cross-functional project teams of 15-20 members (including areas such as technology development, network services, information technology, distribution, customer and channel operations, training, and marketing) to commercially launch new data initiatives.• Design the disaster Recovery Plan for LAN recovery • Supervised the customer service and software development groups • Assisted the design, and implement a marketing survey for many products• Developed the technical infrastructure to introduce new services

• Installed several software packages for IBM PC and Macintosh environments, set-up and maintained computers in several sites