WINNOVIA

WINNOVIA is a business decision support consultancy firm. In WINNOVIA, We use mathematical models to study real problems, then provide more than one solution, and choose the optimal solution within the available possibilities. We use operations research mathematical models to study real problems that companies may face, whether in reducing expenses or achieving the highest possible profits, especially during downturn conditions. For example, operations research can be used to solve the following problems: 1. Organizing human resources and optimizing the use of the workforce. 2. Designing production and assembly lines in factories with the aim of reducing cost and speeding up production. 3. Choose the optimal route in terms of speed, safety, cost or from all these aspects combined to deliver goods from factories to distribution points or to customers. 4. Reducing queues, such as queues in government centers or private institutions. Marketing research models used to answer questions like: 1. Testing the appeal of a new product 2. Understanding product deletions 3. Portfolio optimization 4. Assessing the impact of changes in product design 5. Pricing optimization 6. Understanding psychology: purchase hierarchies 7. Understanding psychology: preferences for attribute levels 8. Product optimization 9. Computing brand equity 10. Market segmentation