- Examining market and industry reports and identifying important trends- Performing market research regarding customer persona- Defining Personas in each segment to embed it in content marketing plan- Developing marketing strategies that dictate the core methods of achieving the company’s goals - Creating documentation and project briefs about marketing initiatives and advising the creative director about directions - Monitoring the progress of marketing media throughout development - Tracking results of marketing strategies and adjusting or ending marketing strategies if results are not meeting expectations - Coordinating goals with department heads responsible for enacting a marketing strategy- Developing campaigns and writing marketing copies for teasing/launching and other campaigns- Coordinating the tasks from the content team to the creative team and assure its quality- Creating the MKV with Lenovo international team - Coordinating the marketing activities with big E-COMMERCE brands like STC, Zain, Noon, Kafoo and virgin megastores- Working alongside the content team to create cross-channel content in support of ongoing campaigns and initiatives- Overseeing the design aesthetic of all social content - working with the larger creative team to ensure all content is on the brand

• Contacting each client weeks to discuss current and upcoming projects.• Reviewing and presenting concepts/layouts/copy to the client for approval• Communicating the client's feedback to the whole company and discuss the next steps in work process• Participating in the website copywriting and content management besides the development part• Storytelling each of the projects they have and document this in a movie or in a visual presentation• Assisting clients in identifying appropriate advertising services for their businesses• Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications; establishing personal networks; participating in professional societies. • Come up with a broad understanding of the client and their needs. • Collaborate with various teams in the entity • Analyzing the whole data that the clients send us and come up with a certain strategy for how everything should be done. Managing a team of 7 members in the creative department and supervise them to come up with the quality that we need to deliver whether it's for the audience or to the client• Creating themes and art directions for the team members to be used as their creative influence• Approving all the visual works including "Renders, Visual presentations, Camera shots, animations, etc" • Creating a brand positioning strategy for the company to help them reach their right audience and to help them in their global expansion

• Participating in the website copywriting and content management• Creating A various tutorials for the mobile app users that could help them growing their own business• Writing stories and describtion about every product and its artist• Creating an engaging content ideas for the users• Participating in creating creative strategies for the brand • Going the extra mile on the business side and helped in managing some accounts • Promoting content on social networks and monitor engagement • Interviewing industry professionals and incorporate their views in blog posts• Storytelling each artist story passionately and the core of their own work• Promoting educational content for the artists• Working alongside the content team to create cross-channel content in support of ongoing campaigns and initiatives

• Accomplishing work requirements by orienting, training, assigning, scheduling, coaching employees.• Meeting work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements.• Develops basic presentation approaches by reviewing materials and information presented by client.• Determining production requirements by reviewing client requirements; considering scheduling factors.• Determining production schedule by conferring with heads of art, copywriting, and production departments;outlining basic presentation concepts; coordinating creative activities.• Determining project content by reviewing and approving art and copy materials developed by staff.• Obtaining client approval by presenting final layouts to client.• Improving quality results by studying, evaluating, and re-designing processes; recommending changes to art, copywriting, and production departments.• Updating job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.• Developing marketing strategies by examining client objectives; planning, scheduling, and completingdesign and production requirements for direct marketing, telemarketing, and advertising.• Improving marketing quality results by studying, evaluating, and re-designing creative processes; implementing changes.

• Preparing well-structured drafts using digital publishing platforms• Creating and distributing marketing copy to advertise our company and products• Interviewing industry professionals and incorporate their views in blog posts• Conducting keyword research and use SEO guidelines to optimize content• Promoting content on social networks and monitor engagement • Coordinating with marketing and design teams to illustrate articles• Overseeing the design aesthetic of all social content - working with the larger creative team to ensure all content is on the brand.• Working alongside the content team to create cross-channel content in support of ongoing campaigns and initiatives• Keeping up to date with industry best practice and monitoring content activities of competitors as well as outside the industry – pulling in Intel as inspiration.• Conducting every aspect of the inspirational process in the copywriting process.