• Developed and executed test plans and cases, focusing on integrating new functionalities based on Business Requirements Documents. • Implemented a Data-Driven automation framework in Eclipse for Selenium WebDriver, creating and executing test scripts for functional and regression testing. • Conducted cross-browser automation testing on Internet Explorer, Chrome, and Firefox, ensuring compatibility across multiple operating systems. • Analysed TestNG reports, verified issues through manual testing, and documented defects in JIRA. • Verified and reported bugs, actively participating in the Agile environment and contributing to peer reviews. • Actively participated in Agile processes, contributing to daily Scrum and sprint meetings.

• On-going suggestions & recommendations on best practice SEO, new search features, changes and implement key strategies • Constantly monitoring changes. Ensuring we are constantly updated with every major search engine• Understand Google analytics and webmaster tools to increase website's traffic, traffics sources, crawl errors, server outrages and penalties. • Use technical SEO analysis and assess results to improve site performance and search visibility• Improve internal cross-linking to help with distribution of internal anchor text and promote frequent deep page crawling by the search engines. • Perform SEO task both On-page & Off-page.• Massive link building network using content marketing, broken link building strategy, social media and high authoritative site such as, .edu or .gov or Wikipedia etc.

• Keyword Research Process through Adword's keyword planner and other tools and techniques • Competition analysis using open site explorer, majestic seo, sem rush, market samurai etc • Back links analysis & maintain link ratio in terms of Penguin algorithm • Monitor website performance based on SEO activities using Google Analytics and Webmaster tool• Implement onsite optimization techniques • Establish Back links strategy and monitor outcomes • Training other SEO execs within the team• Analyse and report on performance metrics using Google Analytics and other tools• Edit and optimize content using wordpress and html, css.

• Monitor website performance and perform onsite & offsite SEO activities based on Lady Grey and Mampara Dance websites • Assist in SEO Content Management (wordpress), propose and improve other online marketing campaigns to include website modifications • Assist daily tasks including marketing creativeness, creative and constant content, website maintenance, etc • With the final list and the relevant pages on Lady Grey Production and Mampara Dance, identify what parts of copy text, URLs, Headings, links etc need to change• Re-evaluating websites, identifying missing pages & creating them and Looking at external optimization for existing webpages, social media and SEO marketing drives.

• Web Page Design using html & css• Computer hardware and software maintenance• Reporting and maintain data in excel spreadsheet • Taking order, edit and update content company website