As the Director of the Strategic Planning Department at Jeddah Governorate Municipality, I bring extensive experience in strategic planning and performance management. My career includes a pivotal role as a Performance Indicators Manager at the Vision Realization Office, where I developed and implemented key performance indicators to accurately measure program effectiveness, align with strategic goals, and drive continuous improvement. In my current position, I am responsible for developing and presenting long-term strategic plans, regularly updating them to meet evolving needs, and analyzing global and local indicators to identify performance gaps and enhance Jeddah's development. My comprehensive background in both strategic planning and performance management enables me to lead with a data-driven approach, ensuring informed decision-making and effective strategy execution to achieve organizational excellence.