I had the privilege of founding and leading EDT, a distinctive boutique consultancy specialising in digital transformation within a specialised service sector. During my tenure, I meticulously crafted a visionary roadmap and directed the entire process, from business analysis to prototype creation, for EDT's maiden digital transformation project. This initiative was strategically designed to elevate client operations, enhance decision-making processes, and facilitate continuous improvement.Key accomplishments that I acquired:• Orchestrated the strategy and supervised the development of EDT's first digital transformation project, resulting in enhanced client operations, informed decision-making, and a commitment to continuous improvement.

In my role at Ericsson, I specialised in BSS/OSS, UDM, and Fintech business development and sales. A pivotal aspect of my work was the cultivation of robust relationships with C-Suite executives and senior managers, contributing significantly to both customer satisfaction and Ericsson's success.I excelled in translating intricate customer business requirements into strategic solutions through seamless collaboration with internal stakeholders. Furthermore, I took the initiative in pioneering the creation of profitable sales opportunities and ensuring a seamless transition from sales to operations. My responsibilities also extended to managing internal resources, guaranteeing a smooth end-to-end solution delivery process.Throughout my tenure, I upheld an unwavering commitment to business compliance and the profitability of client accounts, reflecting my dedication to maintaining the highest standards of excellence in all aspects of my role.Some of my proudest accomplishments:• Secured a five-year “break-in-deal” contract for the Mobile Financial System.• Revitalised a dormant customer account, generating 2 MEUR in revenue from software and services sales.• Maintained a consistent annual sales revenue of 15 MEUR on the Digital Service portfolio.

In my capacity as a Programme Manager in the Middle East Region at Ericsson, I undertook the crucial responsibility of overseeing critical programs, ensuring the successful execution of complex projects. This was achieved through expert consultation, meticulous planning, and the application of best-in-class practices, all while maintaining strict financial control.One of my key contributions was shaping winning strategies that led to significant increases in services sales. I was also instrumental in nurturing client relationships, which played a pivotal role in our success. Additionally, I took on the role of a mentor and leader, enhancing the skills of a dedicated team of project managers.Collaboration was at the heart of my role, as I closely worked with Procurement and managed subcontractors to ensure seamless project execution. My involvement in bid management was particularly vital in securing key projects and maintaining Ericsson's position as a leader in the industry.Notable accomplishments:• Oversaw the Zain SD Radio Network Modernisation program with an annual value of 40 MEUR.• Spearheaded the Middle East's first LTE network for Etisalat.• Successfully initiated the Watania Radio Network Modernisation project valued at 100MUSD.• Managed the MTN SD Radio and Core Networks Swap programs with an annual value of 50 MEUR.• Exceeded monthly targets by 30% and reduced costs by 20% in the Zain SD Turnkey Radio Network Project.

- Senior Project Manager, DAL Food - Khartoum, Sudan- Customer Project Manager, Ericsson - Khartoum, Sudan- Manufacturing System Engineer, Marconi: Liverpool, UK- Quality Engineer, Cubic Transportation Systems: Merstham, UK- Manufacturing System Engineer, Mars Electronic International: Reading, UK