Khalid Williams
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Khalid Williams Email & Phone Number

Founder and President at The Barrel Age
Location: Bristol, Connecticut, United States 7 work roles 1 school
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Current company
Role
Founder and President
Location
Bristol, Connecticut, United States

Who is Khalid Williams? Overview

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Khalid Williams is listed as Founder and President at The Barrel Age, based in Bristol, Connecticut, United States. AeroLeads shows a matched LinkedIn profile for Khalid Williams.

Khalid Williams previously worked as Chief Mixologist/Blogger/Independent Brand Advocate at Highclere Castle Spirits and Bar Manager, Marketing Specialist, Principal Bartender at Taprock Beer Bar And Refuge. Khalid Williams studied at West Virginia State University.

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The Barrel Age

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Profile bio

About Khalid Williams

Drinks that Matter. People who Care. Focusing on these two segments of the hospitality industry has led me to finding the nexus between profits and passion. The soul behind the service is where the most lucrative opportunities lie, and that Is what I endeavor to display through virtual trainings, bar residencies, themed cocktail parities and professional consulting. 20 years in the hospitality industry inform my concepts on marketing, brand awareness and customer decision making. Be it a cocktail focused bar, a sports-themed restaurant, a high end French liqueur or an upstart Napa Valley wine, I partner with companies to achieve exponential increases in guest counts, sales numbers, depletions, leads, et cetera. Whatever the vertical, my function is to increase the average numbers through inspiration and motivation. Bar management accounts for the bulk of my experience. Curating menus, creating bar programs from drinks to decor, informed wine and craft beer selections as well as creating entire spirits portfolios from scratch are the elements of that world that I’d do for free, so those are the elements that I get paid to perform! I have been blessed with accolades and awards throughout my career, including the current Bartender of the Year in the state of CT (awarded by the Connecticut Restaurant Association). Each one of my management assignments led to best in class recognition by local publications (best bar, best beer list, best happy hour, best cocktail list) Using this experience, I now train teams of bar staffs as well as holding corporate events for Fortune 200 companies (Sotheby’s, Merrill Lynch, Dell) and feel that building a cocktail is a great way to build a team. The Barrel Age is my signature brand and its purpose is finding the magic in life through four activities: drinking beverages that are made with care, eating food with history, providence and innovation, listening to music that inspires, and finally thinking about concepts and opinions with an open mind.

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The Barrel Age
The Barrel Age
Founder and President
AeroLeads page
7 roles

Khalid Williams work experience

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Founder And President

Current

Connecticut, United States

More than just a marketing firm, The Barrel Age is a mission-driven company celebrating the art of storytelling. Their mantra, "Crafting stories as unique as your brew," beautifully encapsulates their commitment to curating personalized, impactful marketing strategies for each client. This deep understanding of the industry, combined with an unwavering drive for innovation, sets them apart from the competition.The Barrel Age offers an array of services, from informed beer, wine, and liquor education to staffing for events and corporate team building. They specialize in bar building, liquor inventory management, cocktail menu engineering, and staffing, providing a full range of beverage service solutions. Whether planning a bar for thousands or a wine tasting for ten, The Barrel Age prides itself on its flexibility and personalized approach.Their excellence hasn't gone unnoticed. The Barrel Age has been recognized with numerous accolades for its innovative approach, including Bartender of the Year 2021 by the Connecticut Restaurant Assn. And they've recently reached a significant milestone by expanding their services to brand advocacy.But there's more to The Barrel Age than just business. The company is also committed to giving back to the community. Through various philanthropic initiatives, they strive to make a positive impact and help those less fortunate.Above all, The Barrel Age is a testament to Khalid's vision, passion, and commitment to excellence. It's a story of how one man's love for beverages has transformed into a thriving business that's redefining the beverage marketing landscape.Stay tuned for more exciting developments from The Barrel Age!About Khalid WilliamsKhalid Williams is the founder and CEO of The Barrel Age, a leading beverage marketing company. With his extensive industry experience and passion for storytelling, Khalid has successfully built a company that's making waves in the beverage marketing industry.

Feb 2021 - Present

Chief Mixologist/Blogger/Independent Brand Advocate

Essex, Connecticut, United States

As the Chief Mixologist, Blogger, and Beverage Advocate at Highclere Castle Gin, I am responsible for a variety of tasks that combine my passion for mixology, writing, and marketing.My key responsibilities include:Virtual Mixology Classes: I conduct online classes where I share my knowledge and passion for mixology with gin enthusiasts. These classes cover everything from the basics of cocktail making to advanced techniques and unique Highclere Castle Gin recipes.Cocktail and Recipe Curation: I am responsible for creating and curating a diverse range of cocktails and recipes that showcase the versatility and distinct flavor profile of Highclere Castle Gin. My creations are not only delicious but also visually appealing, perfect for social sharing.Digital Beverage Space Advocacy: I actively highlight the innovative and legendary usage of Highclere Castle Gin in the digital beverage space. This involves staying up-to-date with the latest trends, participating in industry events, and leveraging digital platforms to promote our brand.Customer Relationship Facilitation: I play a vital role in establishing and nurturing long-term customer relationships. This is achieved through menu placements, restaurant events, and engaging social media campaigns that keep our brand top of mind and encourage repeat business.Blogging and Social Media Campaigns: As a blogger, I create engaging, informative, and entertaining content about Highclere Castle Gin, our mixology practices, and the broader gin industry. I also spearhead our social media campaigns, ensuring we have a consistent and compelling online presence.In this role, I combine my love for Highclere Castle Gin, mixology, and digital marketing to create a unique and immersive brand experience for our customers. My goal is always to inspire and educate, fostering a deeper appreciation for the art of mixology and the exceptional quality of Highclere Castle Gin

Bar Manager, Marketing Specialist, Principal Bartender

Taprock Beer Bar And Refuge

Unionville, Connecticut, United States

- I supervise the daily operations of the Bar ensuring compliance and a safe, responsible consumption policy. - I maintain standards for high quality food, beverages and service to ensure customer satisfaction. - I am responsible for updating cocktail menus and ordering spirits, liqueurs, mixers, fruits & garnishes. -Bar cost was kept below 20% and inventory was taken on a weekly basis.-Created marketing materials, event campaigns, and nomenclature

Dec 2016 - Jul 2021

Bar Manager/Bartender

Glastonbury, Connecticut, United States

Principal Bartender and Bar Manager of multiple locations in New England's most prestigious and awarded restaurant group. - I supervise the daily operations of the Bar ensuring compliance and a safe, responsible consumption policy. - I maintain standards for high quality food, beverages and service to ensure customer satisfaction. - I am responsible for updating cocktail menus and ordering spirits, liqueurs, mixers, fruits & garnishes. -Bar cost was kept below 20% and inventory was taken on a weekly basis.

Jul 2015 - Jun 2020

Brand Specialist

Connecticut, United States

Activation and Onboarding for luxury spirits. Industry outreach, brand positioning.

Jul 2017 - Jul 2018

Bar Director/Wine Steward

Jul 2012 - Jul 2015

Beverage Director

West Hartford, Connecticut, United States

Oversaw an innovative program that fused technology and wine service. Using a special system developed by Napa Technology, Uncorked offered 68 world class wines such as first growth Bordeaux, gran cru Burgundy, Piedmont Reserva, Brunello, Rioja, Loire Valley and Napa Valley. We were the first in Connecticut to have these wines by the glass and offer a number of noble selections exclusively. Branding, data snd customer relationships were managed through smart card technology and our tiered member wine club.

May 2010 - Jan 2012
1 education record

Khalid Williams education

FAQ

Frequently asked questions about Khalid Williams

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What company does Khalid Williams work for?

Khalid Williams works for The Barrel Age.

What is Khalid Williams's role at The Barrel Age?

Khalid Williams is listed as Founder and President at The Barrel Age.

Where is Khalid Williams based?

Khalid Williams is based in Bristol, Connecticut, United States while working with The Barrel Age.

What companies has Khalid Williams worked for?

Khalid Williams has worked for The Barrel Age, Highclere Castle Spirits, Taprock Beer Bar And Refuge, Max Restaurant Group, and Bacardi.

How can I contact Khalid Williams?

You can use AeroLeads to view verified contact signals for Khalid Williams at The Barrel Age, including work email, phone, and LinkedIn data when available.

What schools did Khalid Williams attend?

Khalid Williams studied at West Virginia State University.

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