Khalil Daghfous Email & Phone Number

United States

- Execute performance marketing campaigns, including paid search and paid social campaigns.- Optimize campaigns through A/B testing, bid management, and new innovative strategies to improve performance.- In partnership with Product Marketing, eCommerce, and Demand Generation teams, define paid media plans and coordinate implementation with external agencies.- Manage agency relations on a day-to-day basis to ensure smooth campaign delivery with multiple agencies for multiple brands. - Analyze performance data and metrics to identify opportunities for improving ROAS.- Negotiate contracts with key vendors and partners.

New York

- Develop and execute affiliate and influencer program strategies - Lead process documentation and contract negotiations with vendors and partners- Analyze performance data and metrics to identify key opportunities to improve ROAS, increase scale, and enhance efficiency of marketing spend- Execute performance marketing campaigns, including paid search and paid social, and support media agency partners- Provide support to multiple brands in implementing product marketing, conversion tracking, referral programs, and video production- Monitor trends in digital marketing landscape and adjust strategies accordingly- Manage budget allocation and resource utilization to maximize marketing ROI

New York, New York, United States

- Developed and executed affiliate and influencer program strategies - Oversaw preparation of marketing copy, images, and videos- Developed best practices and protocols to maximize productivity and managed personnel- Executed comprehensive marketing plans that consistently achieved targets for increased revenue- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns- Devised content strategy to effectively engage target audiences

New York, Ny, United States

- Curate, create, schedule and maintain video content across selected paid and organic channels to engage audience and increase brand awareness - Create strategic marketing plan for YouTube channel and engage with audience - Monitor and report on video performance and efficacy and analyze video trends- Lead affiliate marketing strategy and onboard new affiliates for increased revenue- Collaborate with the in-house design team to curate content - Perform Market research, run advertising campaigns, and analyze pricing strategies- Assist with the management of digital marketing initiatives such as promotions, written content, social media, and referral programs. - Improve SEO to increase traffic to website

New York, Ny, United States

- Interacted with customers via email and on the phone- Produced, recorded, and edited video for marketing and training- Assist in referral program and marketing- Process customer disputes and chargebacks- Troubleshoot and resolve customer issues by listening to their issues and offering concrete resolutions- Deliver personalized service while meeting quality and productivity goals- Share customer feedback and information with other teams in order to continuously improve and evolve the customer experience- Identify technical errors and user error trends by call and email tracking, peer discussion, and internal dialog and report those trends to management and appropriate departments

Vancouver, Canada Area

- Sign-in of registrants & execution of programs- Technological & program support for Instructors- Marketing research & generation of reports on programs - Program analysis for improvements of program

- Maintenance & organization of equipment- Coordinating with Varsity Athletics on game & practice set-up - Maintenance & security of the facilities

Vancouver, Canada Area

- Coordination & execution of Adventure & Varsity programs- Developed & maintained tracking system for expense reports &financial statements- Booking & correspondence with external venues & providers- Preparation of information binders for counselors- interviewing, training, & management of UBC Camps Volunteers- Customer service & registration of campers

Vancouver, Canada Area

Greeting customers, selling tickets, as well as organization, set up and clean-up of athletic events at UBC.

Bachelor'S Degree, Kinesiology And Exercise Science

International Baccalaureate