- Planning and implementing effective marketing campaigns yearly across the Com World Series portfolio using all appropriate media, including DM, email, website, social media, SEO, PPC, telesales, PR- Working closely with the Sales team to generate Spex leads and revenue via all forms of the marketing mix (emails, online, print, social media, pr)- Working together with printers, designers and other external companies ensuring the best quality work and prices- Working together with… Show more - Planning and implementing effective marketing campaigns yearly across the Com World Series portfolio using all appropriate media, including DM, email, website, social media, SEO, PPC, telesales, PR- Working closely with the Sales team to generate Spex leads and revenue via all forms of the marketing mix (emails, online, print, social media, pr)- Working together with printers, designers and other external companies ensuring the best quality work and prices- Working together with media partners, endorsing companies and association relationships within the industry – growing outreach by obtaining more contacts and maximising benefit from barter deals- Working closely with Sponsors and Exhibitors to ensure they receive the best service and to increase outreach to databases outside our own- Development of the Com World Series brand- Analysis of competitor market and industry (through list research and close monitoring of competitor marketing activity)- Detailed analysis through our internal system of which marketing tools work- Yearly re-evaluation of the marketing strategy – concentrating on most successful marketing methods and improving others- Knowledge of all internal systems (MS Dynamics, SAP, Oracle)- Extensive knowledge of online marketing (Social networking, SEO, PPC, Keywords, Tracking)- Excellent organisational skills and computer literacy Show less