At I.M.A I work around a complete suite of marketing solutions to help you sell your products and services to other businesses, especially (but not exclusively) in the construction, industrial, technical and engineering sectors.The primary purpose of this role is to generate conceptual, creative and production output from designated tasks within the creative department.Key responsibilities includes working in concept designs for B2B integrated campaigns with creative leads on… Show more At I.M.A I work around a complete suite of marketing solutions to help you sell your products and services to other businesses, especially (but not exclusively) in the construction, industrial, technical and engineering sectors.The primary purpose of this role is to generate conceptual, creative and production output from designated tasks within the creative department.Key responsibilities includes working in concept designs for B2B integrated campaigns with creative leads on client concept development tasks Production of a range of design elements including but not limited to: brochures, flyers, packaging, logo development, websites, digital banners and web graphics, technical literature, case studies, P.O.S materials, deep etching, retouching and pre-press production.Act as an advisor and quality control checkpoint for the team, upholding the standards expected including critiquing work and art directing where appropriate. Show less

Abu Dhabi Media is one of the leading multi-platform media and entertainment groups in the Middle East that operates from Abu Dhabi. It manages 24 market-leading brands across multiple platforms, including broadcast, publishing and digital. My role was to lead the creative team in the marketing department, to ensure alignment to brand strategies, as well as to produce creative ideas and campaigns. I was responsible for assisting in the design and production of marketing initiatives and… Show more Abu Dhabi Media is one of the leading multi-platform media and entertainment groups in the Middle East that operates from Abu Dhabi. It manages 24 market-leading brands across multiple platforms, including broadcast, publishing and digital. My role was to lead the creative team in the marketing department, to ensure alignment to brand strategies, as well as to produce creative ideas and campaigns. I was responsible for assisting in the design and production of marketing initiatives and campaigns. Creating compelling design ideas/concepts in both print and digital platforms while using creative thinking to produce new ideas to support Abu Dhabi Media’s growth strategy. Liaised with external service suppliers and print houses, ensuring the project met the exact requirements and specifications. Worked with the in-house designers and developers to create an effective user experience for our own brand websites and mobile applications. Produced new business proposals from conception to completion alongside the Marketing team. Acted as creative-lead for internal stakeholders and external agencies. Presented design concepts to the marketing team and senior board members. Show less

The Work. The Work. The Work... The motto of IMPACTBBDO sums up my experience in BBDO Abu Dhabi. My role encompassed everything that goes into running a creative department. From leading strong and effective design for high frequency, multi-platform content to designing graphics both offline and online advertising campaigns. Ability to effectively lead and motivate a creative studio, managing ad campaigns and negotiating priorities for the team. A strong hands-on design to follow through… Show more The Work. The Work. The Work... The motto of IMPACTBBDO sums up my experience in BBDO Abu Dhabi. My role encompassed everything that goes into running a creative department. From leading strong and effective design for high frequency, multi-platform content to designing graphics both offline and online advertising campaigns. Ability to effectively lead and motivate a creative studio, managing ad campaigns and negotiating priorities for the team. A strong hands-on design to follow through production of the deliverables, a deep understanding of the working processes. In my tenure here, I was mostly handling Government based clients which were; Etisalat, Abu Dhabi Media, Mubadala, ADNIC, ALDAR, NESA, ZONECORP. Show less

Livingroom is a creative led, strategically driven agency based in Dubai. In this particular role, I was a freelance Art director mostly performing tasks that included designing graphics as per the project requirements; Print Ads, flyers, charts, brochures, digital assets and redesigning logos for pitch proposals. Coming up with new design ideas to pitch to new clients in the region. Organizing the design work on time for the use of other team members as well as keeping the artwork and files up… Show more Livingroom is a creative led, strategically driven agency based in Dubai. In this particular role, I was a freelance Art director mostly performing tasks that included designing graphics as per the project requirements; Print Ads, flyers, charts, brochures, digital assets and redesigning logos for pitch proposals. Coming up with new design ideas to pitch to new clients in the region. Organizing the design work on time for the use of other team members as well as keeping the artwork and files up to date on the main server. In my tenure here, I worked on Etisalat, RTA, P&G brands; Head & Shoulders, Pantene and Gillette, Bridgestone, Nestle and LACNOR. Show less

It was a dream job for me in 2009; working in the exciting field of advertising. In this role I performed a variety of tasks including design, creative concepts, brand strategy, advertising materials; TV, print, digital, outdoors & in stores, client contact and proposal writer. I proved myself to be an all-rounder, but with a passion and flair for creative and design. Responsibilities:Developing creative strategy and conceptsTeam Building & Resource IdentificationLeading… Show more It was a dream job for me in 2009; working in the exciting field of advertising. In this role I performed a variety of tasks including design, creative concepts, brand strategy, advertising materials; TV, print, digital, outdoors & in stores, client contact and proposal writer. I proved myself to be an all-rounder, but with a passion and flair for creative and design. Responsibilities:Developing creative strategy and conceptsTeam Building & Resource IdentificationLeading a creative team of art directors, visualizers and copy-writers through projectsManaging timelines and work trafficMaking presentations to clientsActive Accounts:• P&G Corporate• Safeguard (P&G)• Head & Shoulders (P&G)• Ariel (P&G)• Pampers (P&G)• IAL Saatchi & Saatchi Employee Motivation and RM InitiativesAccounts worked on: • National Foods• CBL-Kraft Foods• Omore Ice cream - Engro Foods• Al Safa Halal Frozen Foods - Engro Foods (Canada & USA)• Novartis• Samba bank Ltd Show less

The print industry at this point was still in its boom when I was involved with my family owned offset printing press business, giving the opportunity to acquaint myself with business dynamics as a self-employed individual. In this role I performed a huge range of tasks from pre-press printing to post-press packaging that includes creative, design, packaging, offset printing techniques and production of post-press such as embossing, foiling, die-cutting, scoring, folding and bindery etc.

Sohaib was actively involved in the following projects: • Owsum milk - Engro Foods• CBL - Kraft Foods• Habib cooking oil & recipe masala• Hum TV• Nando’s• Honda motorbikes

Design the Sale campaign for year 2009

Graphic Artist