Kate Weed - Fractional Marketing Director Email & Phone Number

Arizona, United States

I work with growing businesses that are unsure about what areas of their marketing are working, and what are not. I help them find what marketing matters the most to grow their business.

Phoenix, Arizona Area

Develop marketing strategy by studying relevant indicators; tracking changes in the market; identifying customers and their current and future needs; monitoring the competition.> Lead marketing efforts by identifying short-term and long-range issues that must be addressed;providing information and commentary pertinent to corporate goals and strategy;recommending options and courses of action; implementing directives.> Develop marketing plans and programs for each product;… Show more Develop marketing strategy by studying relevant indicators; tracking changes in the market; identifying customers and their current and future needs; monitoring the competition.> Lead marketing efforts by identifying short-term and long-range issues that must be addressed;providing information and commentary pertinent to corporate goals and strategy;recommending options and courses of action; implementing directives.> Develop marketing plans and programs for each product; directing promotional support.> Develop specific customer- relations programs; determining company presence at events.> Provides short- and long-term market forecasts and reports by directing market researchcollection, analysis, and interpretation of market data.> Influence present and future products by determining and evaluating current and future markettrends.> Develops new uses for existing products by analyzing statistics regarding market development;acquiring and analyzing data; consulting with internal and external sources.> Maintain research database by identifying and assembling marketing information.> Provide marketing information to senior team.> Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzingvariances; initiating corrective actions.> Complete marketing department operational requirements by scheduling and assigningemployees; following up on work results.> Maintain marketing staff by recruiting, selecting, orienting, and training employees.> Develop marketing staff by providing information, educational opportunities, and experientialgrowth opportunities.> Maintain professional and technical knowledge by attending educational workshops; reviewingprofessional publications; establishing personal networks; participating in professional societies. Show less

Phoenix, Arizona Area

-Responsible for all aspects of the company's marketing presence including website, SEO, SEM, email promotion, social media and other online mechanisms as well as TV, broadcast and print. -Build and execute top notch integrated marketing plan.-Manage website development and technology innovation programs.-Develop a social media strategy and overseeing implementation and results.-Implement, send and track email marketing campaigns including in-house emails, department updates… Show more -Responsible for all aspects of the company's marketing presence including website, SEO, SEM, email promotion, social media and other online mechanisms as well as TV, broadcast and print. -Build and execute top notch integrated marketing plan.-Manage website development and technology innovation programs.-Develop a social media strategy and overseeing implementation and results.-Implement, send and track email marketing campaigns including in-house emails, department updates, and third-party sends.-Responsible for activities related to PR including press releases, media relations, speaking opportunities, and local community engagement.-Build and maintain content calendars for all digital channels including blogs.-Develop and create video for in-house purposes and other activities.-Manage and maintain all aspects of company websites including content, navigation, design implementation, updates, moves, etc.-Implement new website or web application features and enhancements on existing and new websites.-Develop and execute SEO programs and analyze effectiveness-Manage the content and image updates for all sections of DETOURS' four websites and affiliate partner websites.-Maintain consistency of all listings, online packages, promotions and booking issues.-Build and maintain monthly landing pages for exclusive offers and promotions the properties online advertising efforts including; display advertising, ad networks, paid directory inclusions.-Collaboratively develop online media campaigns, promotions and media placement schedule with the sales development team.-Manage and execute PPC campaigns and budget; evaluate results and produce monthly update reports.-Reach out to other bloggers to gain coverage of company related topics and articles.-Evaluate web analytics and produce monthly reports on key performance indicators. Aggregate data from multiple locations. Show less

Manage all media relations including pitching stories, improving relationships with media sources, and obtaining optimum media coverage for the organization. Oversee high-level communication between the organization and its media resources.Ensures company information is published in a timely manner, like press releases, brochures, and other materials.Handle business partnerships and sponsorships with companies like Hewlett-Packard, NASCAR, Autodesk, and many more. Build and… Show more Manage all media relations including pitching stories, improving relationships with media sources, and obtaining optimum media coverage for the organization. Oversee high-level communication between the organization and its media resources.Ensures company information is published in a timely manner, like press releases, brochures, and other materials.Handle business partnerships and sponsorships with companies like Hewlett-Packard, NASCAR, Autodesk, and many more. Build and establish charity and non-profit initiatives including Boys & Girls Club of Metropolitan Phoenix of which Local Motors now sits on the board. Ensure consistent framing of messages.Document presence of companies at events, conferences, and speaking engagements.Advocate on behalf of the company brand with external stakeholders and the media across all communications channels and vehicles.Build and sustain online communities.Manage social media strategy working with the social media team daily to preserve the Local Motors brand across all social channels. Create and ensure crisis management plan. Direct reports include Social Media Manager, PR Manager, and PR/Events Coordinator. Show less

Rolled out media, PR, and branding strategy for the world's first 3D-printed car. Understand business objectives and strategically bring them to life. Research relevant and powerful brands, interpret that data, and apply those findings to making Growing and strengthening the Local Motors brand as well as sub-brands like the Rally Fighter, Verrado, and 3D-printed car.

Responsible for developing, documenting, and implementing digital marketing strategies that will optimize the Local Motors brand, and the Local Motors vehicle products. Gather information, business needs analysis, and industry analysis to identify key business challenges and opportunities to addressed using digital marketing and communication channels.Produce, edit and market creative video blogs.Responsible for subscriber needs analysis, and behavioral analysis in order to identify… Show more Responsible for developing, documenting, and implementing digital marketing strategies that will optimize the Local Motors brand, and the Local Motors vehicle products. Gather information, business needs analysis, and industry analysis to identify key business challenges and opportunities to addressed using digital marketing and communication channels.Produce, edit and market creative video blogs.Responsible for subscriber needs analysis, and behavioral analysis in order to identify key challenges and opportunities solved on digital platforms and channels.Dedicate time to marketing innovation and quality improvement.Stay up to date on game changing digital technologies and solutions.Manage content, communications and strategies for all Local Motors and Local Motors Anchor Product social media channels. Show less

Phoenix, Arizona Area

Graphic designer and web analytics specialist for three radio and digital brands: Arizona Sports, News-Talk92.3 and 98.7 the Peak.Test and implement project management software and training staff on new process.Create and manage digital quality control.

Phoenix, Arizona Area

Create, manage, and execute all on-site events of Arizona Sports 620, News-Talk 92.3, and 98.7 the Peak. Events include promotions at Arizona Cardinals, Arizona State University, Phoenix Suns, and Arizona Diamonback games.Coordinate sales and station related events, promotions, and giveaways. Manage a staff of up to 25 employees.

Phoenix, Arizona Area

Host pre-game segments including promotions, interactive games and converstion with fans, contests, and awarding prizes. Featured partners Budweiser, Arizona Lottery, Hyundai and more. On the spot interviews with musical guests, players, fans, clients, and team executives. Bring on-going creativity to the role by constantly searching for ways to reinvent themselves while maintaining team culture and expectations.Promote fan loyalty, season tickets, apparel, concessions, tailgates… Show more Host pre-game segments including promotions, interactive games and converstion with fans, contests, and awarding prizes. Featured partners Budweiser, Arizona Lottery, Hyundai and more. On the spot interviews with musical guests, players, fans, clients, and team executives. Bring on-going creativity to the role by constantly searching for ways to reinvent themselves while maintaining team culture and expectations.Promote fan loyalty, season tickets, apparel, concessions, tailgates, and overall Cardinals brand. Maintain strong on-camera presence, highlight poise, professionalism, likeability, and ability to work under pressure.Film promotional and marketing pieces to be used throughout games. Show less

In arena host for all Phoenix Suns home games for the 2011-2012 season. Host contests, promotions, and giveaways during timeouts and quarter breaks. Provide the best fan experience in the NBA!

Bachelor'S Degree, Management Information Systems & Economics

Activities and Societies: National Honors Society, Gamma Phi Beta, Eller College Student Council Double major in Business Economics &.

Bachelor'S Degree, Business/Managerial Economics