Kate W. Email & Phone Number

Los Angeles, California, United States

As Senior Copywriter at adQuadrant, I create insight-driven, highly engaging copy across all digital channels for a wide variety of ecommerce brands. With my blend of agency experience and deep understanding of digital marketing across various channels, I play a pivotal role in shaping the voice of adQuadrant's clients' brands, ensuring that every piece of content is strategically aligned with their overall marketing objectives.

Salt Lake City, Utah, United States

Cupertino, California

Wrote copy for global marketing campaigns at Apple. Developed conversion-driven messaging designed to encourage connection, unlock creativity, and inspire learning at every Apple Store worldwide. Demonstrated consistency in brand voice and tone across all channels for Today at Apple within Global Retail Marketing at Apple.Collaborated cross-functionally with digital producers, designers, communications managers, and globalization teams to adhere to a complex content calendar and ensure the successful translation and localization of unique content across 22 markets worldwide.Crafted messaging for in-store experiences across the six Today at Apple passions: Health & Fitness, Art & Design, Photography, Video, Coding & Apps, and Product. Created all copy for Today at Apple’s Health & Fitness Walk co-created with celebrity fitness trainer Jeanette Jenkins. Contributed to mock sessions and experience design, designed playlist experience with Apple Music, and managed campaign rollout across Apple platforms and partner channels.Created marketing copy for global store openings and events at high profile Apple Stores, including Apple Union Square, Apple Michigan Avenue, Apple SoHo, Apple Regency Street, and Apple Carnegie Library.

Created marketing copy for a range of apparel brands, including Jos. A. Bank, Men's Wearhouse, and K&G.Managed the unique brand voices and objectives of several companies at one time, writing copy for email, social media, and digital ads.Collaborated with designers, developers, influencers, and photographers to execute marketing campaigns from concept to deployment.

San Francisco Bay Area

Wrote strategic copy for the Global Longtail SMB Marketing Team at Google, converting and retaining SMB advertisers using AdWords Express.Converted thousands of Google My Business users to paid advertisers, promoted Google’s advertising solution and helped to drive 90% YoY growth in this channel. My team was responsible for creating and launching direct response materials as well as optimizing AdWords Express on the web and within AppStore and Play Store mobile listings. Developed messaging on the AdWords Express product website, app, and Google social media channels, supporting the international rollout of the product and its new features across desktop and mobile. This contributed to the successful rollout of online and offline marketing campaigns into 20 languages, delivering flawless visual and content experience to Google users in every country.

Wrote marketing copy for a diverse range of clients across multiple channels: social media, Google Ads, blogs, white papers, and print.Oversaw social media growth and measurement to drive major increases in client engagement and through strategic social media ad campaigns and carefully-targeted social media postings. Completed the Fit Marketing Digital Marketing Training encompassing core marketing skills in social media, email copywriting, conversion rate optimization, SEO, Google Adwords, and Google Analytics. Represented agency clients at INBOUND 2014, Hubspot’s annual marketing conference in Boston, MA and at DigitalEast, TechMedia's conference in Washington, DC. Coordinated clients' social media coverage, contributed to media planning, and oversaw communication with conference teams.

Greater Salt Lake City Area

Conceptualized and executed the online content strategy for all marketing materials including email campaigns, social media, product collateral, website and blogs.Led all efforts in strategic partnerships, coordinating the company's collaboration with high-ranking blogs and industry influencers, managing multiple relationships at one time through outreach efforts and networking. Executed the opening and staffing of Albion Fit’s flagship store location at City Creek Center. Managed staffing, strategic planning, product development, creative strategy for product launches, store design and merchandising, as well as store and website operations.Planned and executed special events for customers and fans, including store promotions, VIP gatherings, and regular appearances on local news segments.Managed staff at corporate headquarters in Salt Lake City and engaged in interviews, employee reviews, and staff meetings according to employee performance and business goals.

Spearheaded the company's digital media presence and oversaw social media campaign direction and email marketing strategy. Through top-performing efforts in influencer marketing, I orchestrated partnerships with major blogs, stylists, and online fashion and lifestyle publications. Strategized and executed conducted community events, trunk shows, and regular appearances on local news stations. Contributed integrally to product design and styling, collection merchandising, and photoshoot creative direction. Directed the Emerging Designer's Program, leading the acquisition, editing, styling, and marketing of clothing collections with partnering fashion designers. Sourced, marketed and managed the sales performance of the Accessories Collection. Managed the company's customer experience initiatives and oversaw the fielding and responses to all customer emails and phone calls. Oversaw large scale shipping and processing as well as inventory management and warehouse management.

Bachelor Of Arts (B.A.), Summa Cum Laude, Art History

Activities and Societies: Phi Kappa Phi, Phi Beta KappaGraduated Summa Cum Laude from the University of Utah in Art History. Received.

Education record

Education record