Heena Khatri Email & Phone Number

London, Gb

London, England, United Kingdom

1. Lead Client Services team for the UK and International markets 2. Managing a team of 6 DRs & 16 people overall for optimisation and executing Programmatic campaigns3. Responsible to hire and train people across markets4. End to end partnership with the Sales and Ops team (Pre and post campaigns) 5. Enable the AM team to increase their productivity and operational efficiency 6. Executing critical campaigns on DSPs to support the team whenever possible7. Troubleshoot campaigns whenever required with the help of Ops and Product team8. Responsible for accurate forecasting on revenue, unweights, and recommendations Achievements:A. Increased Team’s operational efficiency by 12% in 2023 B. Revamped fortnightly forecasting technique and increased the accuracy by 36% avg.C. Increased campaign optimization by 28% in 2023

London, England, United Kingdom

1. Responsible for Account management and delivery2. Managed a team of 5 people to deliver and optimize the onboarded campaigns. 3. Accompany Sales team to pitch unique solutions to clients (SMB & Agencies)4. Regular interaction with Sales/Ops and Client teams on delivery and optimization 5. Regular reporting of data and reports to management and Finance team6. Creating customized media plan to achieve the effective ROI for performance campaignsSpecialties: Account Management/ Campaign optimization/ Client services Agencies: Direct Clients, GroupM/IPG/DentsuAchievement: Shown 24% growth (Quarterly) in campaign optimization

Being the part of the Quora founding team and represent Quora for business1. Responsible for acquisition of new clients on platform2. Pitching unique performance offerings to clients/agencies 3. Generating business from clients/Agencies/networks4. Map all small-large clients and help them to advertise on Quora5. Creating media plan based on client KPI and get it converted6. Make long term contracts(Q/H/Y) to secure the revenue pipeline7. Regular interactions with existing clients to understand the service quality Catering all agencies and all industry wise clientsCreating customized media plan to achieve the effective ROI for performance campaigns Specialties: Performance campaigns/ Native displayAgencies: OMG/IPG/DentsuAchievement: Achieved 114% & 127% of team target in H1 & H2(2020)

Gurgaon, India

1. Responsible for client acquisition and services2. Responsible for bringing Programmatic/ Video (Outstream and CTP campaigns)3. Curating annual volume deals with agencies/Key Clients4. Strategic mapping clients based on industry and pitch them5. Regular interaction with Partners/CXO’s of clients and agenciesSpecialties: Programmatic campaigns/ Outstream Video/ Branded ContentAgencies: Publicis/ IPG/Ad global360Achievement: Managed to show a growth of 96% in the regional P/L

Gurgaon, India

1. Taking care of Brand solutions for new clients/Agencies2. Collect market feedback from the sales team3. Improvising solutions with the Sales/Product development team4. Pitching Performance/ Display/ Branded content (Advertorial videos)/ Programmatic solutions5. New products (premium content for TOI & ET, Vice Media) placement in the market6. Stakeholder management from Sales, Product, Marketing, and editorial teams

Master’S Degree, Pgdm- Marketing, A

Higher Secondary, Pcbm, 1St