Katherine Heaton Email & Phone Number

London, Gb

London, United Kingdom

• Primary relationship manager for Johnson Banks’ clients including Mozilla, UAL, Unicef, DEC, Action for Children, the Bill & Melinda Gates Foundation, Acumen, the University of Cambridge, Qatar Museums, and the European Bank for Reconstruction & Development (EBRD)• Manage all significant projects including scoping work, estimating & agreeing costs, negotiating contracts, scheduling work, organising all meetings, workshops and interviews, managing suppliers, invoicing and generally ensuring that all projects run smoothly, to schedule and within budget.• Regularly conduct one-to-one research interviews with clients at a senior level including board members and trustees.• Conduct visual and verbal audits of clients’ brands and those of their competitors; write, build and analyze surveys, and draw together research into final reports for clients.• Together with the Creative Director devise positioning, brand narrative, and where relevant naming and strap lines for all brand projects, and run workshops with clients to agree these.• Work with designers and suppliers to implement new brands including producing detailed brand guidelines.• Devise and implement strategies for obtaining new business, write proposals and participate in pitches.• Deal with press & PR enquiries, and proactively promote Johnson Banks in non-design media.• Lead weekly studio meetings to review the status of projects, discuss new business enquiries and to allocate new work to designers.• Lead and manage all digital projects, including Johnson Banks’ website, and manage relationships with developers & digital agencies.

London, United Kingdom

I led on creative media, including graphic design, photography, illustration and film for all marketing and publishing of the Government’s architectural design advisory body.• Led on the creation, implementation and continued development of the corporate identity.• Managed high profile, complex campaigns and projects, including branding, marketing and events.• Provided strategic and creative insight on all publishing, events and campaigns. • Directed and implemented marketing strategies including social media, email, advertising, direct mail, and evaluation of the impact of CABE’s marketing activity, and managed the Marketing officer.• Commissioned all graphic design, 3D design, illustration, photography and film services including all procurement and contract negotiation.• Advised on website development including: web strategy, audience research, developing information architecture and wireframes, writing design briefs, developing functional specifications. In particular I advised on user experience and accessibility, conducting SEM & SEO and promoting sites through social media.• Managed all suppliers of creative services.• Devised and managed a photography library of over 34,000 images and led on copyright issues.

London, United Kingdom

I delivered CABE’s internal and external communications programme, including publishing, events, websites, campaigns and PR.• Devised and delivered media strategy, including writing press releases, selling-in to journalists and monitoring press coverage.• Managed publication launch events.• Researched, appointed and managed a roster of graphic designers.• Solely responsible for managing and developing both the corporate website and over 10 campaign websites.• Led on the design of each year’s annual report and corporate strategy.

Ma, Literature And Visual Culture

Bsc (Hons), Management And Marketing Of Textiles, First Class With Honours