-Executed a full-scale revamp of PSO's Fuelink Mobile Application, leveraging in-depth research of various global and local fintech mobile platforms to significantly enhance its user interface and user experience.-Launched an innovative doorstep lubricant delivery service for B2C clients, providing a seamless omni-channel experience. This service allows customers to schedule appointments through the Fuelink App, our web portal, or the call center, thereby integrating multiple touch points for enhanced customer convenience.-Deployed a sophisticated merchant delivery app for Android POS terminals, incorporating diverse payment methods. This application facilitates a streamlined process from order placement to completion, and is utilized for various services including lubricant deliveries, LPG cylinder doorstep delivery, and scheduling car washes at retail outlets.-Implemented a dynamic fuel analytics feature within the Fuelink Application, offering customers a user-friendly interface to monitor their fuel expenditure, compare monthly spending, and track vehicle mileage instantly, all from a single dashboard.-Developed an advanced real-time E-voucher system for DIGICASH users, adaptable to both event-based and threshold-based criteria, enhancing the overall customer experience with innovative digital solutions.

-After conducting extensive research on pragmatic fuel management solutions, successfully introduced the first Near Field Communication (NFC) tags in the Oil Marketing Sector of Pakistan for the B2B segment that consisted of 3000+ corporate customers. NFC Tags were successful in reducing the transaction times at the retail outlets, helped in vehicle identification of customers, and were designed to be equally secured mode of transaction as EMV compliant chip cards.-Implemented a real time discount scheme for more than 1.28 million farmers registered on Kissan Card Program. The scheme was based on the One Time Password (OTP) model where the farmers’ credentials were verified in real time via API integration with Punjab Information & Technology Board (PITB). Maintained close co-ordination with Agriculture Department of Punjab for marketing and successful rolling out of the scheme in Punjab.-Developed a fuel subsidy scheme for individuals earning below a certain threshold. The scheme was real time & based on API integrations with multiple entities including National Bank of Pakistan (NBP), NADRA, and Ehsaas Program. The scheme was launched on smart POS terminals that required One Time Password (OTP) and CNIC to be entered for authentication purpose.-Deployed an automated lubricant last mile delivery process for the B2B segment where customers could order lubricant online, choose a suitable slot, and get the lubricant change at their doorstep alongside other services such as top wash, oil/air filter change etc. -For the purpose of enhancing security protocols, consolidated the B2C-Fuelink App with CNIC-Mobile Number Pairing Authentication (CMPA) services via API based integration.

-Successfully managed and strengthened relationships with both existing and new Corporate, Commercial, and Retail clients.-Effectively pitched corporate banking products, both asset and liability side, to customers-Carried out extensive Customer Due Diligence activity for AML and CFT at the largest branch of Bank Alfalah Limited in accordance with FATF regulations-Conducted detailed Electronic Credit Risk Profiling (ECRP) for individual and sole-proprietorship accounts on T-24 banking software

Executed a comprehensive Fixed Assets Management project at 15 Junaid Jamshed’s outlets in Karachi, and used the data to make MIS for the Finance department.

Worked in the Supply Chain Department that handled the accounts of international customers such as H&M, Nike, and other MNCs. Learned about the workings of a 3PL company, and how it integrates all its supply channels efficiently.