Katie Hughes Email & Phone Number

California, United States

Pleasanton, California, United States

While leading the marketing and communication strategies (email, social media, digital ads) for FCG's Life Science companies, I dove deeper into digital marketing and spearheaded data-driven campaigns across all digital channels (organic and paid) to amplify brand awareness, generate high-quality leads, and drive sales growth for FCG. This included optimizing PPC campaigns for maximum ROI, guiding colleagues on best practices, and continuously improving SEO through in-depth keyword research and… Show more While leading the marketing and communication strategies (email, social media, digital ads) for FCG's Life Science companies, I dove deeper into digital marketing and spearheaded data-driven campaigns across all digital channels (organic and paid) to amplify brand awareness, generate high-quality leads, and drive sales growth for FCG. This included optimizing PPC campaigns for maximum ROI, guiding colleagues on best practices, and continuously improving SEO through in-depth keyword research and website optimization. Show less

San Francisco Bay Area

Was responsible for the development and implementation of all marketing and communication strategies such as email, social media, and digital ads for Flow Control Group's Life Science companies. Utilized marketing automation and sales enablement tools to continuously find ways to improve and drive an efficient demand generation strategy.

San Francisco Bay Area

Developed content for all marketing channels to reflect the strategic marketing and sales initiatives. Collaborated with SMEs and internal teams to analyze trends to identify new market/channel opportunities.

San Francisco Bay Area

Assisted in the development and execution of marketing campaigns to strengthen brand positioning and generate MQLs. Supported the design and buildout of company website and routinely made updates or additions.

Certification, User Experience Design

Merchandise Marketing, Magna Cum Laude

Marketing

Activities and Societies: Zeta Tau Alpha, NSCS, SMDA