As a Business Analyst at Inweb team, I contributed to teamwide initiatives focused on optimizing advertising campaigns and driving data-informed decisions. My responsibilities included end-to-end campaign creation, from developing strategies to taking monetized content live on owned and operated websites. I conducted thorough performance analysis, offering valuable insights to enhance overall advertising and content strategies. Collaborating seamlessly with cross-functional teams, I contributed to the continuous improvement of campaigns, ensuring their effectiveness in the dynamic landscape.