Lana Khutsieva Email & Phone Number

Germany

London, England, United Kingdom

📢Paid SearchI reduced CPA by 5x by identifying two new high-intent search areas and optimising spend for existing keywords. This involved analysing conversion metrics, gaining deep insights into the solar energy sector, and customising user journeys to improve engagement.📧 Email Marketing (Creation, Optimisation & Automation)I independently developed and executed an automated follow-up email flow for an audience of over 80k, increasing conversion rates by over 2% and achieving an average CTR of 5%. Through data-driven content creation and A/B testing, CTRs reached as high as 11%.🚀Growth Marketing StrategyI led and executed data-driven marketing campaigns from ideation to performance tracking, using insights from MySQL, Meta, and PostHog. I collaborated closely with developers and designers to optimise campaign performance and user experience.🔧 Feature Implementation (Solar Calculator)I led the ideation and development of new features for the solar calculator, addressing key customer pain points identified through interviews and tradeshows. I collaborated closely with developers, from defining requirements to overseeing implementation, resulting in improved customer satisfaction and engagement.

London, England, United Kingdom

📋 Healthcare Professional InterviewsI conducted and led over 16 interviews with doctors and healthcare professionals to gather insights on treatment trends and patient behavior, which informed the development of a targeted marketing strategy for a pharmaceutical client.📊 Market Research & Competitive AnalysisI conducted in-depth market research on the competitive landscape and analysed patient journeys to identify areas of improvement. These insights helped shape a marketing strategy designed to avoid market cannibalisation.

📊 Business Analysis & InsightsI quickly gained a deep understanding of a highly specialised industry, mastering complex market dynamics, pricing models, and margin calculations. This knowledge allowed me to provide valuable business insights that supported decision-making and optimised platform functionality.🛠 Software Requirements & DevelopmentI took ownership of developing and writing detailed software requirements for a platform that processed and analysed large volumes of sports data, working closely with founders, IT teams, and analysts to ensure seamless delivery and alignment with business needs.📈 Performance Tracking & ReportingI collaborated with data analysts to create performance dashboards, delivering key business insights that informed the platform's functionality and improvements. Additionally, I was responsible for preparing internal financial reports, providing essential metrics and insights to management.

🗂 Founder & Stakeholder SupportI supported founders and stakeholders during business trips, handling the organisation of meetings, note-taking, and managing confidential information. Through this, I began gaining valuable insights into business processes and decision-making at a high level.🌱 Industry InsightsI started building my understanding of the startup ecosystem, as well as the specialised market for platforms processing and analysing large volumes of sports data. This foundation helped me develop a keen awareness of market dynamics and industry trends, which later informed my work in more advanced roles.

Moscow City, Russia

Sales Analysis

Postgraduate Degree, International Political Economy, Merit

Activities and Societies: Elected Representative of IPE programme

Undergraduate Degree, Mathematical Methods In Economics

Exchange Program, Economics, Politics

Exchange program

Exchange Program, Economics

Exchange program

Выпускница Экономико-Математической Школы Мгу