Kia Abhari Email & Phone Number

Los Angeles Metropolitan Area

Irvine, California, United States

• Drive cross-team ideation with internal marketing, community, and production teams to create compelling creative content.
• Manage all Creative Services workload such as creating static and animated ads, social posts, promo videos, and web.
• Led the formation of creative materials and assets to improve quality and time efficiency, brand awareness to enhance the effectiveness of marketing campaigns, and to ensure that key milestones are reached.
• Provide creative leadership, vision, and conceptual direction to the internal team, first-party, ESRB, Xbox, and other outside vendors.
• Support and led creative projects from conception to completion, ensuring that the department's business objectives are met.
• Balance day-to-day project oversight, deliverables, and communications to ensure projects are completed on-time, on-budget, and on-brief.Noted Accomplishments:

Los Angeles, California, United States

• Support community management activities by delivering arts and design assets for user campaigns, PR, and other promotional activities. Primarily worked on MARVEL Future Fight, MARVEL Future Revolution, The Seven Deadly.
• Analyze and evaluate internal and external mobile game titles concerning art style, UX/UI, and theme requirements.
• Supported cross-functional initiatives and produced creative assets for over 150 campaigns, making a total of 1,000+ animated videos and static ads, averaging at 25-30 assets per week.Noted Accomplishments:
• Mentored other designers, providing guidance and support to help generate work on time and within project parameters.
• Trained the creative team on how to utilize Bidalgo dashboard, and how to analyze the ad creative performance.
• Conducted A/B testing on various static and video ads, monitor their performance, and optimize the creatives to the company's KPIs.

Greater Chicago Area

• Led multichannel creative campaigns for 50+ world-renowned brands including Panasonic, 3M, AMD, Intel, and Samsung.
• Partnered with marketing team on design and development efforts, created original multimedia strategies, and oversaw digital and print projects to support key business objectives, such as brand positioning, ROI, and.
• Marketing initiative exceeded annual co-op marketing target by 4%; achieved $3.5M in revenue.
• Guided interdisciplinary team of 15 employees to deliver seamless execution of 40-page direct mail catalog redesign.
• Increased engagement rate by 9% and attracted 50K+ views by producing website, video, and marketing content.

Greater Chicago Area

• Created graphics for email, social media, display and print ads with a call to action to drive traffic and reach out to potential donors.
• Redesigned the program booklet for the “Wait, Wait…Don’t Tell Me!” radio show.

• Optimized website conversion using A/B and Multivariate testing over a six month period increasing the site’s overall conversion rates for both engagement and visits to key areas of the site.
• Designed mockups for website layout and created final web assets.

Kuala Lumpur, Malaysia

• Generated visual assets for the website, including photography, designed graphic and video marketing materials.
• Monitored technical quality of end media product.
• Supervised the post-production process, including editing and color correction.

Doctor Of Business Administration (Dba)

Master'S Degree, Digital Media, Gpa 3.9

Bachelor Of Information Technology, Multimedia Systems