Kieran Mccarthy Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Leading the marketing function across APAC, this role overseas the brand and full-funnel strategy to drive growth and revenue across the portfolios of products and services.Responsible for developing, executing, and optimising the regional marketing plans that deliver country-level targets and strategies that enrich the brand across APAC. A member of the APAC leadership team and reporting directly to the Global Head of Marketing, I have accountability for defining and driving the strategy and positioning of Computershare’s B2B products and services across the markets. Build brand health by bringing the Computershare story to life to drive awareness and consideration through the execution of high-quality marketing programs.

Sydney, New South Wales, Australia

Sydney, Australia

Ownership of the growth plans for HSBC's key lines of business with the objective of delivering a YoY increase in key revenue metrics through: NTB, cross-sell, and retention.Author the annual strategy plans, and create through-the-funnel goals and kpis to align with sales, revenue, and growth targets. Manage and coach a team to identify insight-led campaigns and tactics to drive sales performance leveraging: paid, earned, owned, and shared channels.Maintain a deep understanding of prospects and customers to guide the creation of the right messaging and positioning of the brand to ultimately drive: awareness, a revenue outcome, and market share.Grow the brand through the delivery of ongoing and consistent integrated campaigns.Member of an employee resource group responsible for diversity and inclusion within the bank.

Sydney, Australia

This leadership role was responsible for designing, executing, and optimising a growth strategy for eight business segments across Aon’s consumer and SME verticals.It encompassed managing and developing initiatives centred on the e-commerce platform and the full customer lifecycle with the focus on customer experience and ROI.Responsible for a team of four who were accountable for the delivery of new and cross-sell revenue targets, and corresponding lead kpis through online and offline acquisition strategies.

Sydney, Australia

The ownership and implementation of the acquisition strategies for the Business Partnership and Third Party channels to drive the profitable growth of Citi’s retail bank products in the desired target segments

Sydney, Australia

Development, ownership and execution of the Business Partnership channel’s marketing strategy using through-the-line channels including online, print, press, direct mail, email, social media, POS, sales kiosks, telemarketing, events and OOH.

Sydney

Development of the branch channel’s product acquisition strategy and the implementation of campaigns and initiatives, including sales incentives, to achieve sales targets whilst taking into account monthly sales MIS, Cost Per Account implications and ROI

Sydney, Australia

The ownership of all product and process-related issues to improve retention and engagement of the Virgin Saver account whilst at the same time implementing an engagement strategy to improve usage and funding rates.