Partnering with leading organisations across Financial Services, Public Sector, and Healthcare in EMEA, I’m fortunate to help shape digital strategies and customer experiences that truly matter and make a difference to millions.Leading strategic engagements with C-Suite and leadership teams, I explore business challenges and opportunities, whilst co-creating future visions and providing recommendations to aid strategic plans focussed on digital experience, personalization, data, content, customer journeys, and Generative AI.This is combined with detailed value analysis and formation of business cases, supported by qualitative and quantitative research co-ordinated across multiple teams within Adobe, from uncovering insights in performance data to those obtained directly from customers via. CX analysis and user research.I also conduct industry research, develop thought leadership for Adobe, and ideate on transformative use-cases, while supporting internal enablement across Adobe's FSI ecosystem.Alongside the day to day, I’m also passionate about technology's potential to improve financial well-being and literacy.