Utilizing DREAM 8 for email deployment, user setups, minor changes, etc.Performing campaign and deliverability reporting as required for client initiatives of all sizesExecuting testing/QA of campaignsUsing HTML for text processing and template builds, SQL queries for data extractionManaging campaign production and buildsExecuting client ideas, through emails and web application, with 100% accuracyScoping and implementing custom solutions based on clients' needsSatisfying clients and generating revenueEmploying best practices and developing process improvement documents to increase efficiency and enhance productivity

Utilized the platform CoolerEmail to create, send, and track emails used for marketing continuing education classes, clinic schedules and hours, and educational eventsOptimized Cortiva blogs and scheduled blogs for publishingDrafted and edited copy for marketing materials including, but not limited to, the cover letter in view books for prospective students, Cortiva.com, corporate calls to action, the Educational Directors' award ceremony speech, view books, and additional marketing materialsSupported marketing activities by coordinating standard jobs such as importing lists to online databases, production of flyers, brochures, and manuals for use at schools, and scheduling conference callsPrinted, packaged, and shipped marketing materials to appropriate schools and locationsUpdated and monitored corporate asset account and in-house printing accountWrote up and circulated minutes of departmental status meetings Conducted research for social media and outreach Coordinated and assisted in planning corporate and educational events

Conducted demographic research to find the most conducive site for relocation of massage school Redrafted and developed alumni manual to be received by students at graduation Contacted competing massage schools and assessed quality and appearance of information given to potential students Employed a new voice, directed at target population, to rewrite both a condensed and elongated version of the information displayed in web directoriesResearched and reorganized information on each school and its location, in an appealing and creative way, to appear in web directories Participated in conference calls on brand positioning which focused on consumer insight and needs, credibility factors, values, and brand essence DIGITAL MEDIA 101: PRESENTED BY EDELMAN, 2009 PR FIRM OF THE YEAR (APRIL 2009)Discussed tools and techniques to effectively conduct an online conversation auditIdentified campaign goals for mock client & conducted campaign research using blogs, discussion boards, and feed readers Prepared situation analysis based on research findings and performed an analysis of strengths, weakness, opportunities and threats to the current situationDeveloped and planned social media tactics based on the campaign's strategyCritically analyzed results of campaign against goals and objectives