Kim Adamson Email and Phone Number

Working with Suppliers to ensure their media campaigns are tailored to meet their targets for both B2B and B2C online and in store

Having worked for Dundee Heritage Trust for over 17 years, I was been involved in a number of projects and led on the marketing for the organisation, the only registered charity in Scotland to operate two five star graded visitor attractions. My role was extensive and company-wide as I worked with all departments to ensure that we maximised every promotional and commercial opportunity available. During the last three years I directly reported to the Executive Director / CEO. Below is a brief list of my core activities.• Responsible for marketing strategy and budget, implement strategy and update annually;• Communications, internal and external, working with agencies, but also develop media activity in-house;• Co-ordinate digital marketing strategy and social media planning, implement digital strategy in line with B2C focus;• Manage all marketing collateral from design, to print, to distribution for B2C and B2B sectors;• Website development and management, update site via cms – work with web developer to ensure web is user friendly/dynamic;• Groups and Travel Trade sales. Attendance at various Trade Fairs and business workshopsliaise with operators to contract group business;• Events management. Fundraising events for Dundee Heritage Trust / Annual golf event and dinner;• Corporate membership, develop corporate membership packages progress sales through lead generation;• Corporate Branding, oversaw the rebrand of DHT’s two 5-star venues. Ensure corporate branding is consistent across the company and adheres to brand style guide.

• To identify key markets within the groups and tourism sector and develop new audiences for Dundee Rep Theatre.• Work with VisitScotland and local authorities to encourage a cross-over of the tourism product in Dundee.• Develop sales promotions collectively with all key Dundee tourism partners• Build relationships with Group organisers, tour operators and travel trade, via sales calls, trade fairs and b2b events.• Deliver targeted marketing campaigns to increase visitors from outside the Dundee/Tayside area.• Develop a tourism trail within Dundee.• Work with local accommodation providers and encourage them to act as sales agents.• Any other duties required regarding the marketing of Dundee Rep.

• Provide full admin and personal assistant support to Operations Director.• Arrange Management meetings within the section.• Arrange sub-contractor meeting within the site• Work with sub-contractors to ensure that contracts were being correctly carried out.• Involved with SEC PM during the development and build of the Clyde Auditorium and enhancement of the SECC.