Kim Auslen Email & Phone Number

Denver, Colorado, United States

• Deliver actionable consumer insights to CPG and B-to-B clients in the areas of brand positioning, innovation, new product development, communications, shopper insights, packaging, and pricing.
• Create best in class qualitative and quantitative designs and data analytics that identify the connections consumers have with brands to help clients keep their strategies current.
• Lead a team of researchers to deliver excellence in gathering insights to explore, strategize, build and innovate, communicate, and measure results.
• Partner with sales and the executive team to anticipate client needs to grow the business through research road mapping and strong relationships in CPG, retail, and services.
• Mentor and train on methods, storytelling, and client consultation.
• Leverage an entrepreneurial mindset to head research for several clients, from Fortune 500 to small start-ups; grew sales for key accounts every year.

Greater Denver Area

• Brand Tracking Programs lead. Created the company’s Agile Brand Health Tracking product. Trained and supported commercial teams to expand GutCheck’s tracking offerings among the world’s leading CPG, tech, and retail.
• Led the adoption of the company’s newest products in Big Data and natural language processing as the liaison between product development and the enterprise research team.
• Responsible for research department training and mentoring, including storytelling, translating data to marketing action, questionnaire and discussion guide creation, and how to integrate behavioral, observed, and.

Greater Denver Area

• Founder. Consultant providing custom market research solutions, insights mining, and recommendations for clients across over 100 CPG, retail, and energy brands.
• Consultant on myriad issues across key business functions, analyzing quantitative and qualitative consumer learning to tell the most actionable insights story.
• Quantitative design and analysis lead and qualitative moderator for solutions related to product development, sensory, in-home and in-environment, innovation, positioning and advertising.
• Built and led highly productive remote teams across the entire research process.
• Spearheaded research road mapping and managed research teams and budgets on client side in a consulting capacity.

Greater Denver Area

• Led extensive customer experience research program company-wide. Tracked and provided insights on key brand health metrics, advised on refinements to the company's value strategy, and fueled best-in-class performance.
• Director of advertising research across all product lines.

Golden, Colorado

• Research insights lead on Coors Light, Banquet, and new product innovations. Led analyses to shape competitive positioning, advertising strategies, packaging direction, and liquid refinement for 4 brand teams.
• Assessed the unmet needs and must haves of a multi-tiered target, including distributors, restaurants, bars, and end consumers, to keep the internal teams up-to-date on trends.
• Founded the company's multi-cultural consumer insights function enterprise-wide.

San Francisco, California

• Co-authored communications briefs that drove the popularity of Nintendo hardware, games, and Game Boy; repositioned LEVI’s and Dockers; re-targeted ArmorAll.
• Spearheaded brand equity explorations to inform creative; led all ad assessment research.

Cincinnati, Ohio, United States

Led a team managing logistics of concept tests, test markets, and custom quantitative research for clients Clorox, Dole, Ocean Spray, and others.

Bachelor Of Science - Bs | Business Administration/Marketing, Minor: Scandinavian Studies

M.B.A. Coursework

Education record

• Multivariate advanced • Analytics tools & techniques practical application • Quantitative techniques • Data analysis

Study Abroad