As an art director, I collaborate with ATL agencies to develop and execute innovative event solutions. My role involves generating creative concepts, presenting ideas, and pitching these concepts to clients, ensuring that each project aligns with their vision and goals.

Throughout my career as a freelance graphic designer, I have developed a wide range of skills and successfully managed numerous projects across various industries. My ability to work under time pressure and meet last-minute deadlines has been a key asset, especially in the fast-paced events industry.Key Responsibilities:Designed marketing materials, merchandise, and event collateral for high-profile brands such as Castle Lite Unlocks, Oppikoppi, and Bushfire Festival.Developed patterns and illustrations for diverse projects, showcasing creativity and technical proficiency.Managed projects from concept to completion, ensuring timely delivery and client satisfaction.Created web designs and print layouts, catering to both corporate and casual brands.Oversaw studio management, coordinating with freelancers and suppliers to maintain high standards of quality and efficiency.Key Achievements:Successfully handled last-minute design requests and tight deadlines, consistently delivering high-quality work.Contributed to the success of major events by providing visually compelling and effective design solutions.Maintained long-term relationships with clients, becoming a trusted partner for their design needs.Developed a versatile skill set, including merchandise design, pattern design, project management, illustration, web design, and print layouts.

I began working as a freelance designer for Sly Creative, collaborating on projects for brands like PUMA, Nando's, and SABC. Over the years, I became a trusted outsourced designer while also running my own freelance business. In 2020, I transitioned to the role of Studio Manager.Key Responsibilities:Designed various marketing materials and branding assets for clients such as PUMA, Nando's, and SABC.Managed a network of freelancers and suppliers, ensuring high-quality and timely project delivery.Coordinated artist bookings for PUMA events, overseeing all logistical details.Produced and directed photographic shoots for PUMA's lifestyle collaborations, ensuring creative vision and brand alignment.Key Achievements:Successfully handled artist bookings and managed events for PUMA, enhancing the brand’s public engagements.Played a pivotal role in producing and directing high-profile photographic shoots for PUMA’s collaborations with Staple and Coca-Cola.Maintained long-term relationships with Sly Creative, consistently delivering quality design solutions and creative direction.

At Straight Twisted, I was deeply involved in pitching creative ideas for various brands, including notable names like Nissan. This role allowed me to refine my skills in retouching and print layout and design, contributing to high-quality visual content.Key Responsibilities:Participated in brainstorming and pitching creative concepts for diverse brands.Worked on retouching and perfecting images to meet brand standards.Designed print layouts that were both visually appealing and effective in communication.Collaborated with the team to develop cohesive and innovative design solutions.Managed the design and timely submission of print ads for Nissan, ensuring they met newspaper deadlines.Key Achievements:Successfully contributed to pitching for major brands.Developed a keen eye for detail in retouching, ensuring flawless visual presentations.Improved the quality and effectiveness of print designs, resulting in better client satisfaction.Consistently met tight deadlines for Nissan print ads, ensuring timely publication in newspapers.

I started at Cerebra Communications as a receptionist, fresh out of a retail job while studying graphic design. Since the company didn’t have an in-house designer, I quickly took on that role and dived into various design projects.Key Responsibilities:Designed email campaigns.Created visually appealing presentations for both internal teams and clients.Put together award entries to highlight the company’s achievements.Developed social media posts to boost our online presence.Key Achievements:Worked with big clients like Nedbank and Vodacom, helping to elevate their internal communications.Successfully brought design tasks in-house, which were previously outsourced, saving the company time and money.Played a key role in improving the overall look and feel of the company’s communications, making them more engaging and professional.