• Responsible for all marketing and sales initiatives for Noozhawk.com, growing overall company revenue 63% in the last eight years.• Provide leadership for the day-to-day marketing and sales operations of the company. Develop and manage virtual work environments where communication between team members, project development, implementation and product launch, work efficiently and effectively.• Manage a customized (Salesforce) CRM system to streamline revenue reporting projections, client database information and tracking, and performance analysis year over year.• Analyze sales and site analytics for readership trends, banner advertising performance and engagement, and local market share via quantcast and Google analytics.• Oversee all hiring, training and firing of sales and marketing personnel. • Establish performance criteria for all sales and marketing team members. Coach and monitor team performance on a continual basis.• Identify and target potential partnerships for advertising campaigns, and sponsorship opportunities.• Work with local foundations on ongoing fund raising opportunities and partnerships.• Manage, promote, and oversee reader engagement forums and networking events.

Local Independent Online News Publishers (LION) funded by a grant from the Democracy Fund, sponsored ten LION Publishers in a 12 month business sustainability program, RAMP (Revenue from Advertising Mentorship Program). I was one of the mentors choosen to participate, and worked with three publishers across the country, Wasau Pilot and Review, Brick City Live, and The Mendocino Voice, on best practices for marketing, advertising, sponsorship and revenue generation. The project commenced with an in person meeting, followed by bi-weekly virtual meetings, and ended with an onsite visit at the publishers location. During our year together, I worked with my group of publishers individually, guiding them through creation and/or update of their Media Kits, advised on revenue strategies and budget projections, website functionality and upgrades, and audience development. I coached each mentee regarding the development of community partnerships, and helped each to secure advertising and sponsorship contracts with prospective and renewing clients.

•Manage OfficeTeam Division for Santa Barbara Branch. Responsible for department goals, recruiting and training of Staffing Managers, leading Divisional Meetings, general work flow, and presenting quarterly numbers to the Regional Division.•Build and strengthen relationships with new and existing clients to fulfill administrative staffing needs through in person visits, phone calls, email correspondence, as well as networking events and social media.•Recruit, screen, interview and source candidates to clients for temporary and temporary to hire administrative staffing positions.•Coordinate interviews between candidates and clients. Support and assist up to 75 employees with work related questions encompassing payroll, benefits, and other human resource related subjects.

•Responsible for recruitment and retention of existing membership. Problem resolution, collection of yearly renewal dues, and implementation of Chamber branding and marketing campaigns.•Oversee efforts for all marketing and sales collateral, as well as design and advertising sales of Annual Membership Directory, and quarterly Visitors Guide Map. •Coordinate Annual Membership Drive by recruiting and managing 40-60 volunteer members during a three-day phone campaign.•Attend and participate in all Chamber related functions including Board of Directors monthly meeting, Annual Trade Show, quarterly Business Leaders Luncheon, and Business Mixers. Facilitate and conduct quarterly New Member Orientation meetings.•Plan and facilitate monthly Ambassador Council meetings. Coordinate and conduct event marketing activities associated with the Ambassadors Council comprised of 20 member volunteers. Submit press releases to local media regarding council activities.

•Manage Direct Mail program including database updates, postage regulation, start/stop requests, in-house promotional branding, and sales and marketing information•Analyze primary and secondary data. Formulate, design, and create written sales presentation materials including brochures, fact sheets and marketing presentations.•Make recommendations on the best way to present data to advertisers (numbers, percentages, indexes, comparisons to market or competitors, etc.) in the most appropriate form.•Oversee design and production of Market Profile brochures from start to finish. Present Market Study to company executives via PowerPoint presentation during annual sales and marketing company retreat.

•Oversee development and sales of all online advertising packages and promotions. Hire, train, and motivate sales staff to promote and sell features of web site.•Set sales goals and monitor revenue flow from a variety of sources.•Coordination of multiple projects, task management, and leadership.•Plan and present e-commerce seminars.•Attend trade shows and research new marketing and sales opportunities. Work closely with affiliate companies in implementing, launching, and managing new applications.•Exceeded departments budgeted revenue for 1998, 99, 00, 01.•Achieved membership in the Leadership Council of the New York Times Regional Newspaper Group in 1999. (Membership goes to those who exceeded annual revenue goals by 10% or greater)

•Generated advertising revenues averaging $500,000 annually.•Assisted existing and new clients with budgeting, marketing, and advertising promotions.•Worked closely with Art Department in development of advertising campaigns. •Managed sales team of 8 to 10 advertising representatives.•Implemented training course for new recruits — speeding profitability.•Awarded Salesperson of the year in 1994.•Achieved membership in the Leadership Council of the New York Times Regional Newspaper Group in 1996, 1997, and 1999. (Membership goes to those who exceeded annual revenue goals by 10% or greater)