Kim Lyons Email & Phone Number

Boise, Idaho, United States

Boise, Idaho Area

• Lead Category Management efforts within assigned Dole customers, building long-term, strategic partnerships• Identify opportunities to enhance business results for Dole and Dole’s customers• Create category plans to capitalize on opportunities related to assortment, product placement, pricing and promotion• Assist in the deployment of category initiatives and analyze and measure their performance and impact• Develop selling presentations to present to the trade to gain and grow distribution on new and existing Dole products• Perform high-level, in-depth analyses of syndicated and custom data sources and provide insights, conclusions, implications and recommendations• Craft and present fact-based, strategic selling presentations to prospective Dole customers

Boise, Idaho Area

• Provided Category Management leadership, planning, and strategic analysis to Chiquita retail customers in order to profitably grow volume, share and brand equity• Established and maintained Chiquita as the recognized “category captain/advisor” within assigned customers for relevant fresh produce categories (i.e., packaged salads, bananas, healthy snacking, etc.)• Led the development of customer strategic and annual plans and reviews, and assisted with contract preparation to profitably retain and increase the Chiquita business• Consistently delivered value-added insights through the development, implementation, maintenance and continuous improvement of an effective and efficient reporting system designed to leverage customer information and other primary and secondary information resources• Transformed data into information/knowledge in a way that allowed Chiquita to identify and understand category trends/dynamics, category-specific, cross-category, and total produce department best practices, consumer purchasing dynamics, customer business results and opportunities, etc.• Designed, executed and analyzed market, retail, warehouse, and/or supply chain audits and tests• Managed Supervalu Category Management support team, including a Senior Analyst and a Category Manager

Boise, Idaho Area

• Established and maintained partnerships with Business Managers and principals in the development of strategic plans for category management across numerous center-store categories• Provided leadership in Albertsons’ ACBP (Accelerated Category Business Planning) process, developing business plans expected to improve category sales through optimized assortment, promotion and shelving• Produced quarterly business reviews (QBR’s) post-ACBP to evaluate business plan effectiveness• Created marketing presentations, including Albertsons and principal business reviews, new item introductions, category reviews, new principal reviews, etc.• Partnered with Business Managers and principals in the design, implementation and evaluation of Albertsons’ marketing events• Leveraged IRI and ACNielsen syndicated scanning data to facilitate enhanced business performance and profit

Houston, Texas Area

• Provided consumer and marketplace information leadership to Sales and Marketing teams• Consulted with Sales, Category Development and Research associates in the application of marketplace information resources, consumer sales data, consumer/marketing research and custom analyses of syndicated information• Identified business information needs and opportunities and developed research programs to address them• Designed, executed and analyzed tests of alternative in-market retail variables• Led Category Management special projects requiring research methodologies and enhanced analytical frameworks• Packaged consumer/marketing research for use with retail customers• Provided formal and on-going training to Minute Maid associates and brokers on consumer and marketplace information, analysis and software• Supported the automation of Customer Management processes• Managed team of two Senior Category Development Analysts and a Space Technologist

Pittsburgh, Pa

• Served as on-site client service representative at Heinz Frozen Food Company (HFFC)• Supported and consulted with HFFC’s Marketing and Sales departments on business issues • Prepared in-depth analyses of data in regards to pricing, promotion, distribution and assortment• Worked closely with Sales personnel in developing fact-based presentations for key accounts • Created standardized monthly top line reports utilized by corporate and field sales team• Developed tracking reports for special HFFC projects, including distribution drives, merchandising execution and price rollbacks• Trained clients on InfoScan measures, services and systems• Oversaw day-to-day database maintenance and identified and resolved database issues• Facilitated restatement/restructuring of client's custom database to client's specifications

Covington, Kentucky

• Served as primary client service contact for the S. C. Johnson & Son account • Designed, estimated costs and prepared proposals for Simulated Test Market projects• Forecasted Year I consumer sales volume for new consumer packaged goods products employing quantitative and theoretical models• Validated sales forecasts using in-market sales data and final marketing plans• Prepared reports, graphics and presentations summarizing research results• Assembled and analyzed custom databases and created custom presentations• Trained junior associates on BASES models, services and systems

Bachelor Of Arts, Psychology

Master Of Science, Fisheries And Wildlife

Master Of Science - Ms