➢ Being responsible as Lead PO Wealth (besides being a Commercial Lead) for e.g. the ONE customer and product migration (Aegon to Knab), defining new wealth propositions, online / e-commerce strategy, quarterly epic planning 5 teams; and stakeholder management (to Aegon and Executive Board)➢ In scope 5 PO teams

Commercial Lead ➢ Defining the (online) strategy and proposition for Insurance & Partnering➢ Responsible for all commercial activities ( e.g. online conversion optimalisation; performance and budget; proposition and pricing, sprint value) and product development ➢ Partnership management➢ Lead multidisciplinary commercial team and MT member➢ Multi-level stakeholder communication and change management➢ Agile working (certificate PSPO I) Achievements➢ Developed, tested (started as a MVP), launched and sold successfully : the self-employed insurances (P&L owner)➢ Converted all additional Knab propositions to partnering products (to benefit revenue and lower fixed costs)➢ Transformation leader

Franx is a Fintech scale-up (initiative of ABN-AMRO) for international payments and FX conversions launched in Jan '18➢ P&L accountable for Franx brand and managing all online and offline marketing and business development activities➢ Lead multidisciplinary marketing team (e.g. online strategy, content and business development). In scope 5 fte’s ➢ MT member ➢ Counterpart for management ABN-AMROAchievements➢ Defined the marketing strategy and positioning ➢ Introduced Franx in the Dutch market (e.g. setting up new website, ATL campaign Radio & Press) ➢ Stakeholder management with ABN AMRO➢ Optimized campaigning to increase sales (on track with budget)

Top achievements: ➢ Participant in the first high potential program for Vodafone future leaders "Explore Program 2015-2016". ➢ Launch first Converged offer for Vodafone Netherlands➢ Launch of the Wifi-Service ➢ Responsible for Yearly Detail Budget Activities: ➢ Defined and developed new products and market combinations for Vodafone fixed ➢ Determined the strategy and overall plan for Vodafone Fixed and Converged ➢ Be knowledgeable of portfolio trends, gather knowledge of the customers and target groups (customer focused) ➢ Owner and responsible for the P&L and budget forecast incl. creating own business case for each proposition ➢ Leading project teams (including engagement with key stakeholders)➢ Engagement with key stakeholders including internal alignment/governance (GMT level).➢ Coaching juniors➢ Recruitment for discover trainees

➢ Developed, improved and maintained the proposition portfolio in the Consumer Postpaid Mobile segment. ➢ Determined the strategy and pricing positioning of the mobile portfolio ➢ Key role in the internal governance Training: ➢ THNK, the Amsterdam School of Creative Leadership (Talent Program of Vodafone)➢ The strategies and tactics of pricing (via pricing platform)➢ CMA

➢ Two year exclusive program for high potentials ➢ Rotated between four competence groups within two lines of services➢ Worked as a finance consultant after finishing the traineeship➢ Recruitment activities and CR projects e.g. Kids Moving the World