Kim Higdon Email & Phone Number

Nashville, Tn, Us

Nashville, Tn, Us

Nashville, Tennessee, United States

Currently on a mission to partner with innovative companies eager to unlock their growth potential. My passion lies in leveraging AI and automation to enhance website traffic, generate quality leads, and boost conversions. I specialize in crafting strategies that drive productivity and maximize ROI, helping businesses flourish in the digital landscape. Let’s connect and collaborate to transform your vision into measurable success together!

Nashville, Tennessee, United States

I lead the optimization of digital marketing strategies for the healthcare industry, managing a team of nine, including designers, developers, and project managers, to produce HIPAA-compliant digital assets. By developing a project management system with Smartsheet, I’ve streamlined processes to improve efficiency in site builds and maintenance. I also oversee the paid ads manager and account representatives, working closely with them to enhance campaign performance and increase lead generation. On the SEO front, I spearhead initiatives to improve organic search rankings, ensuring strong online visibility and consistently driving new leads, while actively participating in SEO conferences to stay current and share insights.* Championed the integration of a first-of-its-kind HIPAA-compliant CRM for the company, establishing automated workflows to facilitate cross-departmental collaboration and improved outcomes.* Directed the successful migration and redesign of over 100 WordPress sites within a one-year timeframe, significantly enhancing digital infrastructure.* Pioneered the company's adoption of a server-side analytics tool tailored for C-level management, promoting data-driven decision-making and regulatory compliance.• Increased leads by 42% and reduced paid media costs by 31% within the past year.• Developed and implemented a Project Management process to streamline site builds and maintenance with the use of Smartsheet.• Managed the paid ads manager and account representatives to optimize campaigns and increase leads.• Managed the SEO team, improving organic search rankings and overall site visibility.• Researched and implemented a Dashboard for all Wordpress sites.

Nashville, Tennessee, United States

I led the SEO operations for two top digital marketing agencies, managing the optimization of 50 to 100 websites to boost online visibility. I also implemented training programs that significantly accelerated the onboarding process, helping two SEO employees reach full proficiency within just six months.* Enabled the agency to secure top ranking for numerous websites on major search engines for key search terms.* Successfully doubled client roster through strategic SEO initiatives, significantly increasing the agency's market presence.

Brentwood, Tennessee, United States

• Managed the SEO department at two top-rated web design and digital marketing agencies.• Doubled SEO clientele within the first year through successful strategies for new and existing brands.• Trained two new SEO employees within six months before departure.• Managed between 50 to 100 websites.

Greater Nashville Area, Tn

For this start-up department, I designed a plan to improve user experience by improving online positioning, branding, and navigation. Cleaned up backlinks, analytic accounts, and eliminated duplicate content, extra domains and acquired sites from over the years of growth. I directed the team to improve the company’s placement in organic search engine results across all devices. On-page optimizations of category and specialty pages, link building and improve technical SEO. Measure KPIs such as page ranking, natural search engine visits, and revenue. • Directed a team of developers and designers to make various improvements to the company’s website and e-commerce sites to a mobile-ready atmosphere, setting up analytics, monitoring various google search consoles, and writing and implementing JSON-ld and schema tags to meet machine-readable standards for future voice search.• Built advanced interactive reports and dashboards on campaigns with the use of Google Data Studio for various website traffic and conversions for appropriate stakeholders.• Implemented a Data Layer and Google Tag Manager to house and control tags from third parties, while capturing e-commerce conversions from both organic and paid search results.• Developed over 10 Google Knowledge Graphs and Google My Businesses accounts for various locations and improve their local search results.• Directed the integration of Salesforce’s Pardot form and its lead generation platform for B2B marketing automation.

Greater Nashville Area, Tn

I managed the migration and development of a hybrid e-commerce site, ensuring it was fully secured with SSL certification. I led collaborations with vendors to oversee paid advertising campaigns and handled Google AdWords PPC management. Additionally, I ensured the production of accurate quarterly pipeline reports, helped formulate annual marketing budgets, and provided guidance to marketing teams on various CRM systems to support their efforts.* Drove 159% increase in website traffic through optimizing content, keywords, images, meta tags, and schema markup techniques.* Generated high-quality leads from Fortune 500 companies, including Apple and Tesla, contributing to a notable increase in customer conversion.* Collaborated with the sales team to boost customer conversion rates by 92% in the year 2016.* Achieved prominent visibility in Google Search Engine Results Pages (SERPs) through meticulous application of schema and JSON-LD markup.* Optimized SEO by implementing technical adjustments to website architecture, content, internal linking, and backlinking.* Designed and executed a fully functional website showcasing a diverse range of products.

Greater Nashville Area, Tn

I generated and managed leads via the web and Salesforce CRM system to chart and analyze new prospects and campaigns. I combined my design and technical knowledge to create information and communication with technology-based products that will educate and inform online users. I was responsible for the company’s EasyID® web presence, including web content development, web design and web development, technical operations, and web management including web marketing, search engine optimization (SEO), social media and other online media. With Adobe CC, I provided specific areas of expertise in graphic arts and photography while managing all aspects of marketing, coordinating leads and operations while creating and generating interest in products and services.ESSENTIAL DUTIES AND RESPONSIBILITIES• Lead Generator and Manager: Generate and manage online leads and analysis campaigns using the online Salesforce CRM application. • Web Master: Designed, developed and maintain current EasyID® website along with GBS EasyID® pages. Determine the strategies and execute tactics necessary to drive traffic to the website with the ultimate goal of delivering a positive ROI via conversions and leads.• Designed the Internet, mobile and intranet sites that accurately reflected the organization's goals, objectives, and identity.•. FTP, SSH, SFTP files to work and coordinated with printers and sales admin.•. Social Media Marketer/SEO/SEM: Responsible for SEO and social media while maintaining an online marketing plan by automating and streamlining strategic implementations.• Graphic Designer: Communicate and work with others to achieve the results needed for print and online marketing and design.• Photographer: Staged and photographed products and employees for online and print marketing.OTHER INFORMATIONAL TIDBITS:* I'm self-motivated * I like to win.* I have big ideas and good execution. * I love putting out fires with strategies and procedures.

Greater Nashville Area, Tn

Worked with the Scouting Program and Troop Scout Master and Leaders to support and empower the individual boys during their scouting experience. Organized meetings and recruited adult leaders to assist the scouting program.

Brentwood, Tn

Redesigned and implemented the Company’s Website to a semi-ecommerce site. Created new content revolving around the products and services being offered. Built the Company's Social Media Marketing and SEO from the ground up.Using the following tools to accomplish an on-line presence: • Adobe Creative Cloud (Adobe CC) • Google Keyword Tool • Google Places • Multiple Directories (Regional & Authoritative) • Social Media Sites • Linkedin • Facebook • Twitter

Greater Nashville Area, Tn

Progressing the website towards a user-friendly medium to create an enjoyable experience while streamlining information with print media. Combining information and design together to provide information for teachers, parents, and students.Leading a group of volunteers to help re-arrange, re-word, delete and add valuable text while increasing graphics and multimedia to the site. Filtering through the site to provide current and updated information that is accessible to viewers.Positive comments:You are fantastic! This year communication with the community has been so enhanced with you managing the FB account. -Joy Layout looks great! You’ve done a super job on it and it is a performance program that the kids will treasure as memorabilia. Well done! - HugeThank you for your outstanding contribution to MNPS, you have been an exceptional contributor to the Bellevue Middle School, and was present at all Website meetings held by MNPS for the year 2011-2012, and it is truly appreciated. Carol BrownWeb MasterTechnology & Information ServicesEnterprise Development & Support

Greater Nashville Area, Tn

Directed and trained groups the importance of working together. Instructed interactive activities, guided participants through low-ropes courses for character building scenarios, and provided a fun, rustic atmosphere in which people of all backgrounds can learn to work together to fulfill a common goal. Instructed how to trust teammates and work till completion of assigned tasks.

Greater Nashville Area, Tn

Working with teams to establish a strategy and implementation for the 12 Comprehensive High School's Web Sites. I Provided a study that assisted and informed the team for web site design, content, and activation. I made recommendations, set goals and objectives for implementation of best and appropriate practices and services to meet the demands of a wide variety of web site viewers.

Ui & Ux For Digital Product Design, Interactive Design

A program built for professionals looking to add Interaction Product Design, UI Design, UX Design, Front-End Development as an additional.

Bs, Visual Art

Activities and Societies: Graduated Magna Cum LaudeGraphic Art and Multimedia classes included Photoshop, Illustrator, Flash, InDesign.

Certifications, Seo, Ux, Digital Marketing, Graphic Design, And Multimedia

Subscriber to keep up-to-date on latest advances in the field marketing and software applications.

Professional Education, User Experience And Interaction Design

Online classes consisting of user experience and interaction design related skills, focusing on user research and user-centred design

Associate Of Arts Degree, General Studies

General Studies