Kim Denny Email & Phone Number

Phoenix, Arizona Area

Provided freelance and consulting work in the market research and consumer insights industry.Advanced knowledge and expertise in the a multitude of research methodologies:Focus groups, qualitative IDIs, online discovery boards, community panels, brand trackers and health studies, segmentation, concept testing, advertising testing and tracking, discrete choice, factor analysis, drivers analysis and other quantitative and qualitative approaches.High level of skill and experience in the following phases of research projects:Study design, sample design, questionnaire and guide design and development, programming review, field monitoring, tabulation plan development, reporting and analysis. A specific focus on the reporting phase including synthesizing large amounts of data into depth level powerpoint reports, commentary and summary analysis, executive summary development, big picture learnings generation, presentation and illustration of insights.

Phoenix, Arizona, United States

Lead a full-scale US quarterly brand tracking study that ran quarterly for one of the worlds largest financial investment firms.Provided reporting and strategic recommendations from research to impact key marketing decisions and strategy for businesses.Oversaw technical reporting and managed day-to-day client relationships.Supported other various brand tracking and custom research study needs across multiple industries to periodically oversee the development of new research design, questionnaire development, programming, fielding support, and reporting.

Phoenix, Arizona Area

Developed and managed quantitative and qualitative consumer research studies.Worked closely with cross-functional partners to identify insights from research to support key business initiatives.Translated research findings into simplified stories and actionable insights to drive business decisions.Managed research vendor relationships and budget to support internal research needs.

Phoenix, Arizona Area

Managed the reporting and delivery of customer insights and analytics across business divisions that drive improved, strategic business decisions.Analyzed internal and external customer data to uncover big picture insights that drive measured results.Provided recommendations on key strategies to key internal business leaders.

Scottsdale, Az

Lead the management and analytics team for large-scale, multi-sponsored brand tracking and custom quantitative and qualitative research studies in the alcohol beverage and wireless electronics industries.Managed client relationships among consumer research and insights groups for major leading companies throughout the US and 15 global countries.Provided industry expertise and consulting, studying brands within the adult beverages industry – among bartenders, wait staff, sommeliers, independent retailers, and consumers going back to company inception in 2005.High level of competency across a breadth of research methodologies including brand health and tracking studies, custom research, concept testing, conjoint, market segmentation, qualitative in depth interviews, focus groups and more.

Phoenix, Arizona Area

Responsible for using PetSmart's customer data to create targeted communications to drive frequency/spend and increase engagement/retention.Developed targeted email campaigns among consumables and hardgoods divisions of the business that drove loyalty.Drove business decisions and strategy that led to increased engagement and ROI of PetSmart's email program.

Phoenix, Az

Managed the analytics and reporting of PetSmart customer data to internal PetSmart business partners and top consumables vendors. Provided actionable customer insights to help drive business, marketing and strategy decisions for top consumables vendors.Regularly presented consumer insights and recommendations to key SVPs and below.

Responsible for the analysis and management of large-scale quantitative market research studies for clients in the alcohol beverage and wireless electronics industries.Managed research projects from inception through end deliverables including questionnaire development, study and sample design, client and vendor management, reporting and analysis and client presentations.Provided actionable insights and recommendations from research to help clients make key business decisions.

Cave Creek, Az

Mba, Finance

Bachelor'S Degree, Marketing

Activities and Societies: WP Carey School of Business