Manage development and implementation of various data-driven, strategic multi-channel campaigns serving several clients. Collaborate with cross-functional teams to analyze health data to identify target audiences and refine communication strategies based on marketing insights. Manage relationships with clients and external stakeholders, ensuring alignment with strategic goals and successful collaboration in achieving shared objectives.

Prospero Health, along with Landmark Health and naviHealth, have joined Optum to unite our solutions and build an integrated care model that's working to give older adults more days at home. By holistically addressing an individual's physical, mental and social needs - at the right time and in the right setting - we can make a real difference in people's lives.

Managed development and implementation of various strategic and tactical initiatives to drive engagements and enrollments of prospects and patients. Developed strategic marketing roadmap to address company goals and OKRs. Created multi-channel patient marketing strategies and initiatives. Designed and executed A/B testing to examine and understand what works with our patient population required to maximize engagements. Served as brand ambassador for company ensuring appropriate brand representation. Appointed agile research vendor to test marketing concepts/collateral and supply real-time feedback on materials before launching in-market. Prospero Health was acquired by Optum in 2022.

Steered team through six-week Agile Marketing pilot to enhance workflow and streamline daily efforts, enabling team to quickly work together and exhibit keen focus on working with agility. Led team of two members to provide strategic direction, decision-making, support, and coaching. Created presentations to recommend marketing strategies and communicate results to Pharmacy and Marketing Senior Leadership.

Drove numerous teams across organization to uncover and capitalize on new acquisition opportunities through external vendor partnership to improve reach rates for outbound call campaigns. Led efforts to update and optimize predictive models with Consumer Analytics for campaign purposes.

Multiple Myeloma Research Foundation | January 2014 – Present Endurance Team for Cures Fundraising Captain - Exceeded fundraising goal by 28% - Planned and executed second annual wine tasting fundraiser “Uncork the Cure” - Coordinated and implemented social media outreach to increase event attendance and overall fundraising via Facebook and Twitter Leukemia & Lymphoma Society | KY Chapter | January 2012 – October 2012 Team in Training Fundraising Captain - Successfully raised $6,400 for the Leukemia & Lymphoma Society’s Team in Training - Single-handedly planned and executed successful first annual fundraiser “Uncork the Cure”

Communications Consultant- Developed and implemented Humana’s Maximize Your Benefit direct mail program achieving an average 9% conversion rate for Medicare membership and 5% conversion rate for Commercial membership - Supervised a staff of three and managed a $1.9M budget for RightSourceRx communications- Created and delivered PowerPoint presentations to the Vice President and directors of Humana Pharmacy Solutions regarding various outreach campaigns Communications Process Manager- Consulted and wrote custom pharmacy letters for various clients explaining member pharmacy benefits- Re-engineered the process for communicating annual commercial drug list changes by developing a more personalized and concise letter. This process improvement saved Humana $90K in printing and postage.

- Handled media relations for Chamber (both local and national) – over 200 positive impressions in local print media in 2006

- Assisted in writing and preparing press releases, marketing brochures, annual reports, and assessments - Worked directly with the Chamber communications department to publicize and market MSQPC’s events