Kimberly Gonzalez Email & Phone Number

Managed a team to develop, execute and report paid social strategies for Microsoft.

Develop, execute and optimize on-brand B2B digital marketing strategies to drive leads, thought leadership, and client retention for industries that include, but are not limited to retail, hospitality, and private equity. Indirectly managed graphics designers to develop narrative content for over 80 campaigns resulting in 14% of total SMB and Agency MQL’s for 2018.Collected over 500 thought leadership leads by creating narrative-driven campaigns over the course of 6 weeks — the ​average cost per lead was $1.74.Embraced ambiguity to A/B test audiences and content to understand market trends and achieve business goals.Responsible for managing an $80,000 annual social media budget and execute campaigns that drive profitable growth.Analyzed​ Salesforce and UTM tracking reports​ on monthly and quarterly KPIs, discuss industry opportunities and make recommendations to the founder and C-level executives.

Westlake Village

Plan, execute and monitor social media campaigns for the PizzaRev brand on Facebook, Twitter, Instagram, YouTube, etcCreate organic and paid content specifically designed for each platform in terms of language and visual presentationAllocate social media advertising budget across channels with an emphasis on setting up paid campaigns for Instagram/Facebook Power Editor/Business ManagerDevelop and evaluate effective benchmarks to measure the impact of our social media marketing campaigns; Analyze and report on the efficacy of social media efforts and identify opportunities to drive more engagement and revenueManage a team of photographers, videographers and content creators.Keep up to date with social media best practices and new features on each platformMonitor emerging trends and learn new tools and applications as they become availableEngage with influencers in addition to fans, followers and customers across multiple social media channels.Conceptualize and research creative ways to improve the social media platformsTake part in events and lead photo shoots to share original contentAssist in creation and development of marketing campaigns to distribute across 85 and counting individual Google+ & Facebook location pages and 6 PizzaRev Co. main brand accountsImplement systems to optimize our paid and organic social media strategies. In 2016, I implement the Facebook pixel, offline events, app integration, created custom audiences and global pages on Facebook. And on Instagram, I implemented the business account. Support the franchise system by creating strategies that will help develop and maintain their restaurants' success on social media platformsWork closely with Director of Marketing and PR to ensure Mexico has the support needed from PizzaRev Corporate to successfully open two locations this year.

Assist with brand development by monitoring and expanding social media properties’ reach (Instagram, Twitter, Facebook, etc)Market researchData entry

Manage, compile and schedule engaging content on a daily basis for theUniversity Student Union and the Student Recreation Center social media accounts.(Facebook, Instagram, and Twitter).Organize street teams to further grow social media accounts.Track and calculate social media activity on a daily basis.Analyze and present social media insights with immediate supervisor on a weekly basis. Create engaging contests to actively involve students.Develop a social media marketing plan for the University Student Union andStudent Recreation Center.Construct a yearly assessment for the University Student Union social media accounts. Presented at a training session to 60 incoming student assistant employees.Work with teams of more than 20 people to strategically market events, this includes Project Coordinators, Graphic Designers, Motion Designers, and Web Designers.

Master Of Science - Ms, Integrated Design, Business And Technology

The only cross-disciplinary, integrated master’s curriculum that teaches the principles of design as the basis for creative.

Bachelor Of Applied Science (B.A.Sc.), Business Marketing

Activities and Societies: Phi Mu, Panhellenic Council